Symphony Teleca and Intel: Making the Connected Car a Reality, Part 1

To create tomorrow’s connected car, we must collaboratively develop integrated systems to achieve a successful balance of safety, quality, and complexity. High performance computing from Intel and experienced software integration services from Symphony Teleca Corporation—the world’s first services company dedicated to exclusively to helping clients manage the global convergence of software, the cloud, and connected devices—can help address some of the developmental challenges.

In the first of two Q&A blog posts (read part two here) about Intel’s collaboration with Symphony Teleca, Elliot Garbus, Vice President and General Manager, Intel Transportation Solutions Division and Dean Miles, Senior Vice President, Automotive, Symphony Teleca describe the promise of connected cars and how the companies are working together to make the vision a reality.

 

Question: Why is the connected car such an exciting and promising vision?

Elliot Garbus

Elliot Garbus

Elliot Garbus: Consumers want to have their digital life follow them wherever they go. The Internet of Things promises to bringthe external elements including your home, workplace, family, and community together into a common space. Imagine your car recognizing you’re returning from a long vacation and adjusting your thermostats in your home for you, an hour before you arrive. Imagine a smart city sharing parking information with your car, so you can get to your destination more effectively.

Since the car has distinct characteristics requiring drivers to concentrate on the task, the seamlessness of the experience can lead to safer driving if designed well. Safety is always a value to everyone in automotive. A connected and intelligent car can “see” far down the road and anticipate road hazards and reports from previous travelers and compare to current conditions around the driver.

 

Dean Miles

Dean Miles

 

Dean Miles: There are a number of industry drivers for IoT in the car, including the evolution of what consumers are demanding from their cars and the growth of data analytics. Customers are demanding IoT within their vehicles, as well as in the rest of their lives and interactions with data, and this is becoming a clear trend for the future. On top of this, there is the wider industry’s interest in the data coming off the vehicle and monetization of that data. Vehicle-to-vehicle data can be used by a driver to make better decisions about what may not be apparent to the driver through traditional means.

 

Question: When will we see a world where cars, phones, and homes interoperate?

Elliot Garbus: Standards are required to ensure a seamless experience for customers, and leaders in the automotive industry must work together and even more importantly, within the wider ecosystem–to deliver the IoT connectivity of products. Symphony Teleca operates in all the IoT verticals and works in the industry forums and standards bodies in an effort to drive standardization forward. Additionally, Intel and the Open Interconnect Consortium are working to ensure devices can work together to deliver secure and exciting experiences for end users.

It is important to recognize that the app paradigm that is so effective on phones may not be the ideal model for cars. While it is important for content in the vehicle be kept up-to-date, the usage model for driving is unique. Drivers need to be able to focus on driving, and the content in the vehicle needs to support that primary task effectively. Information on food, fuel, parking, and other points of interest needs to be effectively integrated into an overall driver experience.

 

Dean Miles: I hope to see a more integrated model emerge where users’ apps/data are used in a safe, full, and integrated way. One example is the huge number of opportunities to integrate users’ social media data into navigation systems to improve HMI and routing, leveraging the social nature of the driving experience, safely.

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Read the second Q &A blog post.

Intel is using its proven expertise and R&D in computing technology, automotive systems, and consumer electronics to help automotive industry partners accelerate the evolution of connected, intelligent vehicles. For more insights and observations of the Intel experts and engineers working to advance the next generation of driving experiences, read these recent blog posts.

David McKinney

About David McKinney

Social Media Manager, Internet of Things (IoT) Group INTEL CORPORATION David is a 16 year veteran at Intel and currently the Social Media Manager for Intel’s Internet of Things Group (IoTG). Prior to his current position, David led the content creation enthusiast notebook marketing efforts where he defined product strategies to solve content creation workflow problems and establish Intel leadership in the Digital Content Creation (DCC) segment. David has held business development manager and marketing leadership positions in multiple Intel business groups, including the Intel field sales organization. Outside of work, David enjoys a number of hobbies ranging from hiking to volunteer work at the Oregon Humane Society along with the discovery of new technologies related to music creation and photography. You can follow David on Twitter: @dmckinney and continue the conversation on Twitter by following @IntelIoT and friend us on Facebook.com/Inteliot.

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