Whether you’re buying a new shirt or a dozen glazed donuts and a Box ‘O Joe*, your experience at two major retailers will be dramatically different than it was even a few years ago, thanks to modern retail solutions powered by Intel® architecture and the Internet of Things for retail. These two recent implementations exemplify how collaboration across the Intel ecosystem brings together Internet of Things expertise and abilities that help create real value for B2B customers and end-users.
Intel® Architecture Helping to Deliver Greater In-Store Selection and Convenience
With more than 700 stores in the UK and 350+ more in other countries, and a successful online store, Marks and Spencer (M&S) sells high quality clothing, home products, and food items from around 3,000 suppliers globally. Naturally, it’s not practical for each store to house the retailer’s entire inventory, but M&S—which is determined to become the primary destination shop for fashion and home purchases, both in-store and online—wanted to give its brick-and-mortar customers access to its complete product catalog for a more inspiring, service-focused shopping experience. Moreover, M&S wanted to boost awareness and use of its online store and bring the convenience of online shopping directly into the store.
To meet these goals, the company turned to multi-touch kiosk-manufacturer Pyramid Computer GmbH and retail and banking solutions provider Wincor Nixdorf, who collaborated to produce an innovative self-service kiosk solution based on Pyramid’s polytouch* multi-touch system.
The devices, which are able to respond to twenty simultaneous touches, include the first all-in-one touch screen equipped with integrated chip and PIN in compliance with the PCI Data Security Standard, along with a barcode scanner and thermal printer. Under the hood, they feature an Intel® Core™ i7 processor that provides fast, secure processing necessary for real-time interactivity. The system also includes Intel® HD Graphics 4000 on chip for immersive high-quality graphics and an Intel® Solid-State Drive for the fast.
I/O necessary for an interactive system. Additionally, the kiosks are connected to the store’s network via gigabit Ethernet and Intel® Centrino® Wireless Bluetooth* adaptors and make use of Intel® Active Management Technology (Intel® AMT)1, which allows the entire fleet of kiosks to be managed from a single console.
With the implementation of this omnichannel retailing solution, customers can now look up product information and browse through merchandise, both in-store and online, effectively bringing the entire M&S inventory into brick and mortar stores and making available a greater diversity of product size and style options. The company expects the multichannel solution to increase store traffic and sales by allowing customers to move freely between shopping channels, make payments securely and quickly, avoid lines, and even opt for home delivery.
After successful implementation in the M&S High Street store in London, the kiosks have been installed throughout the UK and France, making this one of the most impactful in-store ecommerce projects deployed to date.
Dynamic Digital Signage from NCR a Success for Dunkin’ Donuts’ Customers, Franchisees
When you serve as many customers as Dunkin’ Donuts does every day, you want to make the customer experience engaging, efficient, and memorable—especially for those early morning customers who haven’t had their first cup of coffee yet. Recently, the leading baked goods and coffee chain saw an opportunity to replace static menu boards with dynamic digital signage that can call attention to particular products and new offers, display important product information, and provide menu content tailored to the offerings at each restaurant.
After evaluating a number of solutions, the company selected NCR Vitalcast* digital signage, which includes a media player that uses an Intel® processor, an Intel® motherboard, and an Intel® Solid-State Driver (Intel® SSDs) to deliver high-definition media to the screens. The system provides compelling media with minimized downtime, and reduces the clutter, cost, and inefficiencies inherent in traditional signage solutions.
More than 2,000 Dunkin’ Donuts restaurants have deployed the NCR Vitalcast* menu boards. The dynamic technology ensures that customers are seeing information about products and offers available at the store they are visiting, while helping the company maintain messaging and display consistency across its restaurants.
- Requires activation and a system with a corporate network connection, an Intel® AMT-enabled chipset, network hardware and software. For notebooks, Intel AMT may be unavailable or limited over a host OS-based VPN, when connecting wirelessly, on battery power, sleeping, hibernating, or powered off. Results dependent upon hardware, setup, and configuration. For more information, visit Intel® Active Management Technology.