With the expectation and availability of real-time data at an all-time high in our daily lives, options for utilizing this data continue to grow—further increasing our dependence on it. When we talk about cars, the in-vehicle experience has traditionally been an isolated one. But with exciting new advancements on the horizon, we will soon experience a shift in how we view and use our vehicles: from a mechanical device, to a mobile device.
While some initial efforts at touch screen technology were beset with challenges and user pushback, step inside any new vehicle today and you will quickly notice that in-vehicle features have grown immensely in their capability and reliability. Examine systems such as BMW ConnectedDrive* and Infiniti InTouch*, both powered by Intel® technology, and you’ll see how automotive IVI systems are integrating with our digital lives and making driving more personal. In fact, this experience is now a critical factor in the purchasing process and automakers have prioritized a higher quality and better-connected computing experience in the vehicle.
Internet of Things
The Internet used to depend on people for information. With big data taking hold, we are moving into a new era where machines can communicate and gather data without any help from us. Instead of just “receiving” information, our vehicles will be able to “send” pertinent information on our driving patterns, component usage and entertainment preferences. The car will become a ‘system of systems’ that shares and broadcasts information that is useful to our driving experience. Eventually, over-the-air updates to our vehicle systems will be possible. Critical to this step will be the secure transfer of this data, and the driver’s ability to choose what and when data is shared.
With this insight, automakers will learn how people interact with technology in their cars, and design new and useful experiences. This user point of view is critically important as driver assistance features and autonomous capabilities are built into the vehicle.
This will transform the car ownership experience for consumers. It gives them more insight into how their vehicles are operating, and access to features that keep them safer on the road.
Car safety is an area important to all of us and I see great strides being made with advanced safety features in the connected car. We’ll see an evolution of the instrument panel and graphical user interfaces, getting important information in front of the driver through heads-up displays and the application of mobile augmented reality, all to help keep the driver focused on the task of driving without distractions.
Some vehicles today indicate when tire pressure is low—but how do we know if tires need to be replaced? We now have the potential to sync in-car navigation to monitor how many miles our tires have traveled and provide an advanced maintenance warning.
In the future world of autonomous driving, the car must possess the right intelligence and capability to analyze on massive amounts of data and perform certain actions automatically.
These are very exciting times in the auto industry and the ability for our vehicles to join the connected world is just the first step in an evolution that will bring us more and more autonomous driving advances this decade.