Intel in Automotive: Intel Labs, Integrated Platform Research: Car, Cloud and Phone

I’m thrilled to be attending the Research@Intel event where we are showcasing our automotive research. Recently auto makers have been adding more technology to their cars to deliver better experiences for their customers, and to begin to extend connected consumer’s experiences into cars.

Most new cars now have support for digital media, Bluetooth and USB device connectivity; some even have internet and WiFi on-board. However, having just sampled the currently shipping systems from some of the world’s leading car manufacturers, I can say firsthand that the feature lists and capabilities are very extensive and impressive, but there is room to dramatically enhance and innovate on the experiences they deliver. You can, in fact, connect your phone, play digital media, and access some connected services. All, after spending a significant amount of time connecting devices, setting up accounts and passwords, and finding controllers and buttons. Unfortunately, getting the most from these systems requires a significant learning time and reading user guides. One vehicle benchmarked had 3 system displays, 4 rotary controllers, and a touch-pad that must be used in conjunction with a multi-button rotary controller. Yikes! While I applaud the rapid integration of technology into vehicles, there is a lot of room to innovate on how these technologies are designed and integrated for the vehicle environment. The magic required is system level integration for the user’s tasks at hand, user design with a purpose. What tasks are users trying to accomplish most often, while simultaneously using the vehicle? How can these be made compelling experiences and not more work for people? Intel labs Integrated Platform Research is demonstrating how to combine the computing and communications capabilities embedded in the car, with that of smart phones and vehicle-focused cloud services. Bringing them together in a simple, compelling way. The Car, Cloud and Phone experience at Research@Intel securely connects these components with one touch. It leverages the deep processing and service capabilities of the cloud for customized vehicle remote control and video surveillance. With this technology in your new car you could quickly and easily pair your smart Phone with it, even before you drove it home from the dealer. Your phone would automatically be configured specifically for your car putting its unique features and controls at your fingertips, even when you are away from your car. Our app looks familiar, reproducing the look and feel of your car’s interior, key FOB buttons, displays, even the look of the dash. You can be away from your car, but stay in touch with it. Inside a restaurant ordering dinner? What happens if your car is bumped? You will instantly be notified on your phone. You’ll be able to view stored and live video from your car, directly on your phone. Someone’s pet bumped into your car?, No problem, enjoy your dinner. Another vehicle hit your car? No that’s a problem and you can take action. This is only one example of what you could do with your car, the cloud and your phone working together. This technology is fully integrated with a production vehicle and its embedded, on-board systems. I can’t wait to see people’s reaction to these new in-car and remote vehicle experiences.

6 Responses to Intel in Automotive: Intel Labs, Integrated Platform Research: Car, Cloud and Phone

  1. Brian says:

    Basic Question: Do I need most of it? No. I do, however, agree with the comment on excessive complexity to use the various capabilities – talk about “driving customers to distraction!! For the most part, basic cell technology still dies one mile after leaving 101, and satellite radio sucks air in the coastal forests and mountains. I prefer the not having the unmentioned, but potential ability for anyone to know where I am and how fast I’m going! Its bad enough with the car’s CPU now tracking the last 30 seconds of internal streaming data. Integration and simplification are noble goals, but be careful what you wish for, anytime you connect to a cloud, you just invited 2.5 billion others along.

  2. Joel says:

    While I don’t welcome another interruption from my phone while dining out, and neither does my wife, I’d rather capture that moment immediately and push another button to file a claim. This would save time and trouble later as the insurance company would have a full record of the incident, and might give me enough of a discount on my policy to buy another dinner out.

  3. Joseph Pitarresi says:

    The solution is not on the market yet, but because it is designed and implemented on the foundations of existing industry standards and open source components, this technology and architecture are ready for product development consideration now.

  4. John says:

    Joe…I agree with Brian. Also adds expense on the purchase side and then on the service side. A GPS with bluetooth capabilities is all I would buy.