By John Du.Each year we hold the Intel Developer Forum (IDF) in China and in fact, we host the largest attendance of any of the IDFs held throughout the world. In the past, we gave our presentations in Chinese which made sense since the audience was primarily all Chinese. However, this year, we were asked to present in English. Why? Because there were to be so many non-Chinese speaking people in the audience. As just one measurable indicator, at the Beijing IDF in April there were more than one hundred international journalists in attendance, not to mention all the non-Chinese attendees. As I walked through the crowd, I sometimes had the feeling that there were more foreigners than Chinese. The change gave me a sense of the increasing importance of the PRC geography in the business world. China has become an international stage. Intel itself has recognized this growth by making PRC an independent geography. Previously, PRC had been a part of Intel’s Asia Pacific region. In the opening keynote by our CTO Justin Rattner, he played a video interview with the PRC management in which we talked about the unique and growing influence of the PRC geography on our global business. At the Day 0 Press and Analyst event, my colleague Wen-hann Wang and I gave a presentation about the rich Research & Development activity in PRC. Again, we were asked to conduct the presentation in English. As PRC continues to grow, we look forward to making even more significant contributions to Intel and to the global business world for many years to come.
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