Break out the markers!
posted by Bob Duffy on September 22, 2009
Another year at IDF and there are definite signs of a new approach to connect you with the Intel brand at this event. Coming into Moscone West you are immediately immersed in branded imagery, displays and activities that tell you what this year’s IDF is all about.
You can’t help notice how the place is decorated with signage and whiteboards showcasing a theme of innovation and ideation that is part of Intel’s DNA. Across each floor you see the whiteboards and markers encouraging the attendees to express their own ideas. Titles above these boards include statements like. What’s you’re big idea? What will your kids think is cool? What does tomorrow look like?
So far it looks to be a good show this year, and I definitely look forward to seeing what ideas the attendees scribble around the event.
Comments (3)
tagged: idf, idf09, impressions, whiteboards
Comments
Sep 22 | jeff m said:
First of all, Bob, your diction and spelling is horrendous.
Yes, bland whiteboards and markers are very Intel indeed, especially when surrounded by 35- to 45-year old aspiring executives without a thread of creativity.
Whiteboards and markers are so boring. If Intel really was about driving social/media/technological innovation and convergence, aren’t there better ways (e.g. interactive visual computing) to showcase the future? Or is your take on the future as simple as drawing things up on a whiteboard?
The TED conference shows up IDF in every perspective - and this does not bode well for Intel.
jeff
Sep 23 | Michael Molin said:
Hello Bob,
My two cents for the big ideas of attendees - x86-based cell computer (developed for Windows 7 and working on Intel’s Moorestown platform)
Best regards,
Michael
Surgut, West Siberia
Sep 23 | Bob Duffy said:
Fair enough on the spelling and diction, I was rushing that one.
Per TED, I think we could strive for something like that. We may have something along the lines of what you are talking about for CES
People are engaged with the whiteboards and having fun. They are low tech, but often high tech ideas start with something as simple as a doodle. By no means is that the end of the story. Perhaps there is an opportunity to take this further digitally.