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August 2008 Archive

It's All Going On Inside the Chips -- Nehalem, Larrabee and SoC

posted by Ken Kaplan on August 27, 2008

Going into IDF, I was looking forward to seeing and hearing more stories behind what Intel engineers where building into new chips with codenames like Nehalem, Larrabee and Canmore.

In this video, Intel’s Pat Gelsinger shows off Nehalem, the new Intel chip architecture that will be branded Intel Core i7. He and his team show how new energy efficiency smarts are being built in to allow processors to kick into Turbo Mode.

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Links to IDF Webcasts

posted by Annie Rodkins on August 26, 2008

Last week we wrote about a number of IDF sessions that would be webcast live. The live webcasts were a great success — we received dozens of questions from the online audience, and several of them were fielded by the speakers.

If you missed one of those sessions or would just like to see it again, here are the links to the on-demand replay version of the webcasts. I for one will be watching again “Using Information Technology to Meet 21st Century Challenges and Opportunities.” The panelists are spectacular thinkers — it’s an absolute “must see.”

Without further ado, follow this link to replay any of the following:

  • Using Information Technology to Meet 21st Century Challenges and Opportunities

  • Next Generation Intel Core Microarchitecture (Nehalem) Family of Processors: Screaming Performance, Efficient Power

  • Splitting the Atom: A Peek into the Intel Atom Processor

  • A Conversation with Steve Wozniak and Moira Gunn

  • Keynotes (Craig Barrett, Pat Gelsinger, Eric Kim, Renee James, Dadi Perlmutter, Andand Chandrasekher)

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MID?

posted by Kiesha Cochrane on August 25, 2008

All last week at IDF buzz surrounded one of then newest devices available to consumers: Mobile Internet Devices aka MID’s. Wednesday morning’s keynote with Anand Chandrasekher was no exception. The Intel Atom processor is making it easier than ever to be mobile and have the internet in your pocket with a device like a MID and I was able to find out more about these little guys during my first IDF.

Much anticipation surrounded my first MID experience, which luckily enough was last week at the W Hotel in San Francisco when I had a “meeting” (or beer) with some Intel peeps as well as Steve Paine from UMPCPortal.com and Hubert Nguyen of Ubergizmo. MID’s are incredibly sleek mini laptops that are pretty amazing. They have the basic capabilities of a laptop plus I can log on to facebook or twitter effortlessly or watch a movie or tv on a decent sized screen with little need for squinting.

I played with some and learned more about WHY/HOW we might use MID’s to our advantage at the Tech Showcase last week. Check out the video here:

Many questions surround where the MID will take us and what we can expect them to look like in the future. Keep an eye out for my next MID blog that asks the real questions…..

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IDF in 3D: Intel Software Keynote

posted by Ron Schott (Owen Media) on August 24, 2008

When I was handed a pair of Shrek ears on Tuesday promoting today’s software keynote, I was pretty sure that I’d be treated to at least a couple seconds of the Mike Meyers-voiced ogre. But the show Renee James put on in her keynote went above and beyond - it seriously blew me away.

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Steve Wozniak Segways to the Intel Upload Lounge

posted by Ken Kaplan on August 22, 2008

Steve Wozniak came to IDF Wednesday evening prior to his live stage interview with Moira Gunn to look around, meet some new friends, check out new MIDs and research on display at IDF.

After Segwaying through the IDF Tech Showcase, Steve Wozniak stopped by to talk with bloggers and Intel’s online community managers enjoying happy hour inside the Intel Upload Lounge Wednesday evening.

It’s fun seeing how he takes a question and runs with it through memories and visions, great ideas and passion.

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Steve Pawlowski is Inventing the New Reality

posted by Dane Unruh (Owen Media) on August 22, 2008

Tick Tock. I found an opportunity to chat with Steve Pawlowski - one of the minds behind Intel’s latest Tock - as I was checking my own digital pulse in the IDF Upload Lounge on day 2 of the Intel Developer Forum. While the lounge had a very Space Odyssey 2001 retro-futuristic fantastic vibe, Steve was all about Nehalem and beyond. Maybe there is some irony there.

For those of you who are not familiar with Steve, he is a man of many complementary hats at Intel - an Intel Senior Fellow, CTO of the Digital Enterprise Group, and GM of Architecture and Planning. Both techie and accessible, Steve is uniquely suited to provide a coherent account of this next generation of Intel’s microarchitecture as well as convey what lies beyond.

To be sure, Nehalem microarchitecture is a whole new thing. While taking advantage of the darling of last Fall’s IDF, hafnium-based Intel 45nm Hi-k metal gate silicon technology, Nehalem adds capabilities that are above and beyond Intel Core microarchitecture. Some of the highlights here include an integrated memory controller, multi-level shared cache, and a complete redesign of the system interconnect. In Steve’s words, the front side bus had run its course. Well spoken. The front side bus has been scaling rather well for quite a long time, but when instructions per clock increase on average 20% - 25% per microarchitecture refresh, it was only a matter of time before these high performance, many-core processors demanded a new system interconnect. What is replacing the front side bus? Point-to-point high-speed QuickPath interconnect.

Of particular interest here at IDF have been Nehalem’s new power management capabilities. Nehalem takes a different approach than the traditional technique of shutting down inactive cores by cutting their active power - a method that doesn’t prevent voltage leakage. Nehalem’s new power gating technology addresses the leakage current and brings an inactive core’s power dissipation to next to nothing. The power saved can then be diverted to cores that are being used by actually increasing their clock speed. Power stingy indeed.

Beyond Nehalem, the future looks fast. Steve assured me that he and Intel have not run out of ideas for even the traditional ways of increasing instructions per clock. There will be new technologies and new capabilities. Intel’s 32nm silicon technology is on the horizon, and Steve is confident that Intel engineers can continue to shrink the transistor well into the next decade. This being said, Steve is looking to new computational models to find ways to increase performance and efficiency. Of particular interest to Steve are biological models of computing - generating complexity from very simple rules. These models tend to use a very significant number of devices that individually aren’t necessarily the fastest or smartest, but when combined they generate considerable performance. Think autopoiesis. Think ant colony.

Top of mind for Steve these days - aside from tying flies and how the Portland Trail Blazers will perform this next season - is how to continue to provide the level of innovation that the technology industry is accustomed to, and do it in an economical fashion considering the trend in economies of scale. Or, rather, Intel has got to keep up with Intel. It is a challenge that Steve is less worried about than he is excited. I imagine that what Steve’s exploratory research team is developing in silicon photonics will help to ease his mind. Tick Tock.

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I/O pass-through lets us have our virtual cake and eat it, too

posted by John Troyer (VMWare) on August 22, 2008

Rich Brunner @ Gelsinger IDF keynote

On stage at IDF, Intel EVP Pat Gelsinger showed off the future Nehalem platform and with it, supporting technology from VMware called VMDirectPath. Here’s an overview of the keynote from InformationWeek. If you look at the video webcast of Pat Gelsinger’s keynote, at about the 34:50 mark Pat talks with VMware’s Rich Brunner about VMDirectPath. (N.B., I had no problem viewing this webcast on Windows with IE, but had difficulty with Mac/Firefox.)

Essentially, current virtual network adapters have a CPU overhead for high-speed I/O devices, such as 10 Gigabit Ethernet. In 2009, VMware expects to be able to bypass emulation for the virtual network adapter and interact directly with the hardware. This uses Intel VT-d to do address translation and protection. In the keynote, they demonstrate a 1.7x performance increase in the virtual machine using VMDirectPath, because now the CPU is not doing network device emulation.

On the technology showcase floor, VMware’s John Kennedy gives more context on Intel VT-d and VMware VMDirectPath.

As John says, once you connect the virtual machine to a physical device, things get complicated if you want to use the advantages of virtualization, like live migration (VMotion) of the virtual machine to another physical server, or sharing the device among several virtual machines. The longer-term vision of I/O and “Virtualization 3.0” was discussed at session IOSS003, I/O Pass-Through Methologies for Mainstream Virtualization Usage from Intel’s Sean Varley and VMware’s Howie Xu. (pdf presentation) The technologies supporting VMDirectPath extend beyond VT-d to the rest of the VT alphabet, including VT-x, VT-c, and VMDq, as well as to standards like Single-Root I/O Virtualization (SR-IOV). VMDirectPath will have a plug-in architecture that lets the hardware makers differentiate their offerings while still allowing the virtual machine to have no dependencies on the hardware it’s running on.

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VMDq and VMware Netqueue will fill your virtual 10GbE NICs with high-speed, low-latency goodness

posted by John Troyer (VMWare) on August 22, 2008

To start us off, Intel’s Shefali Chinni explains what’s going on with VMDq and Netqueue.

To recap, here are some things you should know about Virtual Machine Device Queues (VMDq) from Intel and Netqueue from VMware:

  • VMDq is the base technology, Netqueue is the software feature baked into VMware ESX.
  • You need this if you want to take advantage of 10 Gigabit Ethernet in your virtual machines. Without it, you max out at about 3-4 Gb. With Netqueue, Shefali was showing ESX with throughput of 9.3-9.4 Gb.
  • It offloads the work that ESX has to do to route packets to virtual machines, so using Netqueue frees up CPU and reduces latency.
  • This is a technology that runs down on the Ethernet controller hardware and exists today, so you don’t need to wait for Nehalem.
  • Netqueue is supported on VMware ESX 3.5 Updates 1 and 2.

At IDF, Turtle Entertainment, parent of the Electronic Sports League, was demonstrating VMDq/Netqueue by showing no impact on latency as people played Counter-Strike on VMware Virtual Infrastructure. On this 4-way Dunnington system were 4 x 6 cores = 24 total cores running 36 VMs, totalling 108 game processes with 1290 robots playing and 6 real players. CPU usage was around 75%. They ran this virtualized game with a team of professional video game players in Germany, who experienced no any additional latency while running around and shooting each other. This would not have been possible without VMDq and Netqueue.

Here’s a clip of the game at IDF in action.

Bjoern Metzdorf, Director of Information Technology at Turtle Entertainment, talking with Alan Bumgarner of Intel about the overall benefits of moving their gaming platform onto virtual infrastructure.

The benefits of this 18:1 consolidation include an 85-90% reduction in power usage, resulting in $348,000 in savings even without taking into effect reduced cooling costs. What I found especially interestng when I was talking with Bjoern was that because of the memory page sharing technologies in ESX, instead of the specified 36GB of RAM usage by the 36 virtual machines, they were seeing only about 20GB used — and again, all without a perceptible hit on performance.

For more information, VMware and Intel have produced a short white paper on VMDq and Netqueue: Intelligent Queueing Technologies for Virtualization

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A Time of New Beginnings: QuickPath, Power Control, Larrabee and SSDs

posted by Glenn Hinton on August 21, 2008

In the computer world there are times when new technologies enter the scene that set a new direction and change how the next decade evolves. For example, in 1995 the Pentium Pro (original P6 micro-architecture) with its new high-performance out-of-order execution micro-architecture and its glueless multi-processor FSB support brought a new level of performance and capability to the volume microprocessor arena. Our new high performance Nehalem micro-architecture still leverages significantly from the original P6 micro-architecture 13 years later and our current Core 2 FSB system interconnect evolved from the original P6 FSB.

There are 4 such revolutionary technologies being discussed at IDF this year: 1) Nehalem’s new Quickpath system topology with a very high performance integrated memory controller and its QPI system interconnect link, 2) Nehalem’s advanced power management with its Power Control Unit and Power Gates to give dynamic power control for higher performance Turbo Mode and very low power sleep states, 3) Larrabee as an architecture which gives very high performance and flexible x86 computing for high end graphics and data parallel application performance, and 4) the arrival of high speed flash memory to break the IO bottleneck, starting with Intel’s new Ephraim SSD. Each of these capabilities will have a significant impact on Intel’s computing futures for the next decade.

Intel microprocessors have used an evolved form of the P6 front-side bus for the last 13 years which enabled glueless multi-processor systems and efficient single processor systems. It has evolved significantly from the original 66MHz version in 1995 to the 1333 MHz quad-pumped FSB versions of 2008. QPI marks a new era of scalable system interconnects for Intel systems. Together with the very high performance three channel integrated memory controller it enables very scalable and high performance multi-processor systems. These provide a tremendous performance gain for our new Nehalem systems and set the direction for our scalable platforms for many years to come.

Power management has advanced year over year for the last 10 years or so starting with our mobile optimized CPUs and chipsets. They each improved upon the hardwired power management logic of the previous generation. Nehalem’s new Power Control Unit (PCU) breaks from the past and uses an on-chip micro-controller with dynamic power sensors to actively manage the entire multi-core chip power and performance. In conjunction with this Nehalem has new Power Gates that enable idle cores to be completely shut off from the power supply reducing the leakage to near zero for sleeping cores. These Power Gates remove the multi-core penalty of leakage when running single or few threaded workloads. The PCU can dynamically alter the voltage and frequency of the CPU cores to give a big performance boost when most cores are idle or running lower power workloads with its new Turbo Mode capability. This active power management by an on-chip micro-controller gives big benefits and sets the path for our power management going forward.

Larrabee is a radical change in how graphics is done in the platform. It uses many x86 cores with a new 16-wide vector unit per core with some special graphics HW assists to provide very high performance and capable graphics. It has the CPU programmability and the GPU parallelism. It allows for a very efficient and scalable SW renderer for graphics and is flexible to also provide tremendous performance for many data parallel applications in other areas. This marks a significant change in how graphics and high data parallel throughput computing will be done in the future.

In the last 10-12 years our CPUs have sped up 50-60x for single stream performance and 175x for threaded performance (based on measured average of SPECINTrate + SPECFPRate across this time period). The disk drive has only sped up about 30% for typical random access usage in this same timeframe. We compensated by adding more and more DRAM to buffer the need to go to the disk. This DRAM buffering works pretty well for many steady-state applications but fails miserably for transients like starting up new large applications and rebooting and for workloads that really need non-volatile storage. DRAM also costs a lot more per giga-byte than NAND flash memory and has a lot higher power, hurting the battery life for laptops. High speed NAND flash, starting with Intel’s high performance SSD, speeds up typical IO access patterns by more than an order of magnitude compared to high performance desktop disk drives and even more compared to low-power laptop disk drives. This new high performance flash-based IO will enable our new high end multi-core CPUs to stand out and accelerate even IO bottlenecked workloads. The faster the CPU is the more the fast high speed flash IO gains in previously IO bound tasks that now become CPU bound. All SSDs out there are not equal in terms of performance, reliability, or power management. Intel’s new SSD provides stunning new responsiveness in IO dominated tasks and does it with great power management and reliability and does this with weight and size reduction vs disk drives. Intel’s performance SSDs usher in this new NAND flash accelerated IO era for our high end computing platforms.

Each of these 4 new paradigm shifting capabilities will provide tremendous new benefits to computing systems and will affect our future platforms for many years to come.

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A night in San Francisco, a day at IDF

posted by Kevin Haley on August 20, 2008

I am from California but I didn’t know San Francisco has a subway, it does and we took it to dinner last night. It’s clean and fast but just to welcome us to the city a man with a sleeping bag around him screamed at us. No words just screaming. Harmless enough but probably not cleared by the chamber of commerce. Dinner, as all dinners in San Francisco, was great so no harm no foul.

I did get to work during the day, I’m responsible for the Mobility Pavilion in the technology showcase. Since I am fighting last minute fires I don’t make it to the keynotes, you’ll have to read someone else’s blog for that. The Showcase has been packed and there are people at our mobility demos most all the time. The range of mobile systems we have is a testament to the Expanding Frontiers of Mobility (shameless plug for our theme). That ultra PC I referred to in my last blog I should have called an Extreme PC, it uses our Core 2 Extreme processor and some have a quad core. We are also showing utilities to facilitate overclocking, pushing the system performance higher than anyone but a gamer would want to. The concept PC I hinted at is called UrbanMax. It starts out looking like a large cell phone with an edge-to-edge flat touch screen. It then slides to reveal a keyboard and the screen tilts up to a laptop-like configuration. There are reports and pictures from un-biased third parties, search Intel UrbanMax and check them out. We have had a few film crews through the Mobility area so you can also watch for professional reports from the usual suspects.

One more thing, there is a real live snake in one of our demos. If you are here at IDF come by and see if you can find it.

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Virtualization performance testing tips

posted by John Troyer (VMWare) on August 20, 2008

I attended an interesting Chalk Talk today from Intel's Kshitij Doshi and Ashok Emani: "Taming the Complexity of Studying Performance Under Virtualization". They walked through the development of a server consolidation study usng the vConsolidate Framework. Performance testing of virtualized systems is fraught with complexities, especially when you're trying to say something about real-world scenarios with multiple virtual machines.

Kshitij and Ashok walked us through their methodology and experiences. To oversimplify, when you're dealing with multiple workloads on top of a hypervisor, you not only have many points of failure (like apps or testing frameworks crashing), you also now have many ways for bottlenecks to arise (in CPU, disk, I/O, memory), and often the hypervisor helpfully hides those bottlenecks in an attempt to do production-level resource allocation over all its virtual workloads.

Their list of "common sources of errors and anomolies" is worth a paper of its own, as you can tell it comes from long experience, but for this blog post let me just hit the headers of their slides on "common pitfalls." After reading this, I hope you will think twice before just firing up a quick timer on a process in a virtual machine. It's probably not telling you what you think it's telling you! (Most real-world virtualized workloads are not performance-bound, anyway, but that's a whole other conversation.)

  • Time drift
  • Unmonitored failures (loadsim, webbench)
  • Disk space
  • Spurious interrupts, network isolation
  • IOPS contention
  • Client instabilities (memory leaks, MTU, login failurers)
  • VMM "knobs"
  • Guest OS knobs -- Ticklessness (avoiding context switches)
  • Application tuneables -- Java heap and large page tuneables
  • Affinitization (shared caches on multicore machines can help or hurt)
  • Service packs and application versions
  • Client memory exhaustion
  • VMM memory fragmentation, oversubscription
  • BIOS or hardware "knobs"

For more information on vConsolidate, check out this paper from the Intel Developer Journal, Redefining Server Performance Characterization for Virtualization Benchmarking. Tom Adelmeyer gives some context in this video presentation on the Intel Software Network: Virtualization Performance Testing with vConsolidate.

Over at VMware, we have also developed a framework known as VMmark, and our performance team often publishes results at VROOM!, the VMware performance blog, which is interesting reading if you're a performance geek or just trying to get a sense of how hypervisors scale in 2008. Both VMware and Intel are also working together with SPEC to develop an industry-wide benchmark for virtualized systems.

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I (Heart) TV and I (Heart) Internet... Can't I Have Both?

posted by Ron Schott (Owen Media) on August 20, 2008

Eric Kim’s keynote might have been one of the most entertaining I’ve attended. Not only because he quoted one of my favorite journalists (and the namesake of my communication school - Edward R. Murrow). Nor was it because he donned a red jacket to act as game show host (which he did). Not even because he gave away three Samsung HD televisions. The guy was a hit (with me at least) because he told us, the audience, how we were going to be able to get a full internet experience though our next-generation televisions.

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Keynote Trickery and Moorestown

posted by Ron Schott (Owen Media) on August 20, 2008

When Anand Chandrasekher steps on stage, you can pretty much bet that something groundbreaking is going to happen within the span of his address. This morning was no exception.

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"On-the-Go" A-Go-Go

posted by Ron Schott (Owen Media) on August 20, 2008

At one point during Dadi Perlmutter’s presentation I looked around and saw about 20 netbooks in use just in the section I was sitting in, and it hit me… these things aren’t just cute - they’re for real. Then I immediately started comparing them online to make a smart purchase.

What started with the EeePC (for all intents and purposes people, seriously) has evolved into a breed of mobile computing that few thought was possible just a short time ago. Few, that is, except for leading architecture visionaries at Intel and the dreamers at the hardware manufacturers. For those that thought “eh, they’re cute, but can they…” the answer from Intel and others is a resounding “yes.”

Demonstrating the power of Quad-Core notebooks, the keynote brought in live, streaming video while playing 1080p HD content in the background - and didn’t skip a beat (or frame).

Now that the format war is over, users are going to want to watch their Blu-ray movies on their now-more-mobile-than-ever notebooks. Thanks to new architectures, users will be able to watch a 2-hour, hi-definition, Blu-ray movie on one charge - because having to look for an outlet just as The Notebook is getting good is just a downer.

Head over to the video to check out more from this great keynote and be sure to check out my showcase roundups for a look at some of the mobility-focused products on this year’s show floor.

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Ooooo, It's So Shiny: Gadgets, Gizmos and Gelsinger

posted by Ron Schott (Owen Media) on August 20, 2008

“This one’s for the gadget-lovers in the audience.” That’s what very well could have been the opening line of Pat Gelsinger’s keynote, as Gelsinger entered the auditorium through a door complete with a face-recognizing security system. Blingy? Yes. The biggest bling of the keynote? Not even close…

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Changing the world through technology

posted by Kiesha Cochrane on August 20, 2008

During yesterday mornings keynote at IDF, Craig Barrett didn’t just do the normal IDF demo with new and exciting technology. Instead, Barrett encouraged industry leaders to use their skills for the good of the human race. This keynote reminds us that technology is a powerful tool and it’s becoming more and more important in our everyday lives. Technology has the ability to (if it hasn’t already) change the way we look at education, work, transportation, health and of course communication. During his speech, Barrett introduced us to special guest Matt Flannery who’s already begun changing the world one online loan at a time.

Flannery is a seemingly normal computer programmer type who with his wife, started something extraordinary in Kiva.org. I caught up with Matt after the keynote to learn more about how Kiva got started and more details on the program:

Kiva’s mission is to alleviate poverty by empowering individuals to loan money directly to budding entrepreneurs in developing countries. I equate the concept to Muhammad Yuns’ Nobel Peace prize winning Grameen Bank concept (yes mom and dad, I did learn something in college!).

I explored the site for a few hours last nighta and was pleasentaly surprised at the “social networking” feel. You can check out the profiles of each person/buisness on Kiva and choose who you lend to. You also create a public profile for yourself that keeps track of how much you’ve loaned and to who. The whole experience is very interactive and rewarding.

Learn how you can change a life @ kiva.org.

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RAS and virtual infrastructure: keeping all your virtual eggs safe

posted by John Troyer (VMWare) on August 19, 2008

Hi, I’m John Troyer, covering IDF from the VMware side. I normally blog over at VMTN Blog, but this week I’m at IDF and blogging here to look at what Intel and VMware are doing to push forward the cutting edge of virtualization.

I managed to catch a good chalk talk today, VIRC002, “VMware Virtualization Taking Advantage of Server Reliability, Availability, and Serviceability Technologies.” Here’s an overview of RAS from Wikipedia if you’re not familiar with these concepts that came out of the mainframe world. (And let me give a disclaimer that all errors in my summary here are mine only, as I’m usually more of a software guy and memory errors for me usually revolve around where I left my keys.)

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Engadget: Intel Firing on All Cylinders

posted by Annie Rodkins on August 19, 2008

“Intel appears to be firing on all cylinders at IDF. […] the chip-maker rolled out a prototype of a convertible laptop / tablet / MID / UMPC / netbook / super-gadget called the UrbanMax.” >> more

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Robots that respond to your gestures

posted by Bob Duffy on August 19, 2008

During the Industry Insights webcast at IDF, Rodney Brooks, from MIT demostrates how robots can be programmed to respond to you gestures and can mimick emotional responses.

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Innovation: Come and Get It!

posted by Ron Schott (Owen Media) on August 19, 2008

IDF started off with a bang (well, actually not a bang, but a Red Hot Chili Peppers song), and then they were off. Craig Barrett, international man of IT and all-around ambassador of good will opened the conference with a look back, a look ahead and an insightful look at the state of innovation in technology…

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Wii Controller Hacker Johnny Lee Joins Barrett at IDF

posted by Kari Aakre on August 19, 2008

Intel Chairman Craig Barrett kicked off the Intel Developer Forum (IDF) aka “Geekfest” in San Francisco this morning with his opening keynote on the use of technology to advance social and economic growth around the world. If you’re like me and have been at nearly every IDF for the last 8 years, this was a refreshing change to the usual technical keynote line up from our executives. Don’t get me wrong… I, too, like to see the roadmaps for future products and hear more about all of the techy details behind the products, but this morning we got to see a different side of Intel and the tech industry.

Barrett has talked for a couple of years now about the critical importance of education and the need for more government support of and advancing math and science education, especially here in the U.S. This morning he explained how education and research & development are critical toward spurring more technology innovation. Simply put, to fix a lot of our world’s problems, we need more innovation and to get more innovation, we need more (and better) education and R&D.

I was particularly impressed by one of the guests Barrett had on stage with him this morning - Johnny Lee. Johnny, who just got his PhD in human computer interaction from Carnegie Mellon, is YouTube famous for the various videos of his innovative use of a large piece of whiteboard and a Nintendo Wii remote control. Johnny’s belief is that anyone can innovate. His message to the thousands of developers in the audience? Share your innovation and don’t get too hung up on the performance or being the fastest, most powerful application. Sometimes it’s the simplest innovation that can solve the most critical problems.

My colleague Kiesha Cochrane found Johnny outside the Upload Lounge just after the keynote to ask him about his work and the REAL story behind how he hacked into the Wii controller. Check it out.

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Learning About DisplayPort Technology

posted by Bailey Cross on August 19, 2008

DisplayPort is a new digital display interface for desktop monitors and embedded notebook panels that enables higher resolution displays, sleeker form factor notebooks, improved ease of use, and exciting new technologies integrated directly into the panel.

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Upload Lounge Schedule - Tuesday Update

posted by Annie Rodkins on August 19, 2008

For all bloggers and podcasters who were able to join us at the Intel Developer Forum here in San Francisco, here’s what we have in store at the Upload Lounge over the next few days:

Tuesday, August 19

  • Guests from Craig Barrett’s opening keynote (we can’t tell you who, so come by and find out — you won’t be disappointed!): from ~9:15am to ~10:15am

  • Gene Meieran, Intel Sr. Fellow, and Story Musgrave, six-time Space Shuttle astronaut: from ~11:45am to ~12:30pm

  • Possibly some guests from Pat Gelsinger’s and Dadi Perlmutter’s keynotes: from ~1:30pm to ~3:15pm

Wednesday, August 20th

  • Possibly some guests from Anand Chandrasekher’s, Eric Kim’s, and Renee James’ keynotes: from ~9:00am to 11:30am

  • Intel Fellow Knut Grimsrud, Storage Architecture: from 11:00am to 11:30am

  • Guitar Hero III pro gamer: from 3:00pm to 3:30pm

  • Intel Sr. Fellow Steve Pawlowski, Digital Enterprise Group: from 5:00pm to 5:30pm

  • Upload Lounge Blogger Reception: from 6:00pm to 8:00pm

Thursday, August 21st

  • Some “Makers” from IDF mini-Maker Faire: from 9:00am to 2:30pm

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I Feel Like a Kid Before Christmas...

posted by Ron Schott (Owen Media) on August 18, 2008

I’ve already had a full day, after filling my schedule with the Great Debates, but I can’t help but think what I’ll be seeing tomorrow morning as the clock hits 8am.

I’ll be at Moscone wading though the crowds to bring you the best and brightest in new Intel technologies and news coming out of the many keynotes and technical sessions. I’ll also be wandering the show floor to bring you a look at new technologies that are making waves here at IDF San Francisco 2008.

Check back later…

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Meet Intel Social Media Insiders at IDF's Upload Lounge

posted by Ken Kaplan on August 17, 2008

Cathy Brooks is a long time friend who agreed to advise Intel on participating with social media. I first met her when she was working her executive producer magic with TechTV. Around 2002, her brainchild “Titans of Tech” one-hour documentary style show put me to work for weeks setting up interviews and compiling video for her production crew as they wanted to looked back and ahead at every major thing Intel did and was doing. I set her team up with some Intel greats like Andy Grove, Craig Barrett, Gene Meieran and others in the silicon manufacturing industry.

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Renee James Discusses Developing for the Future of Computing

posted by Annie Rodkins on August 16, 2008

In this video interview Renee James, Vice President and General Manager of the Software and Solutions Group, discusses her upcoming IDF keynote titled “Developing for the Future of Computing.” In her keynote, Renee will discuss how to take advantage of multicore processors, how to embrace parallelism through the use of Intel-provided tools, and how to deliver ever richer visual computing experience to the end user. She will also provide further detail on the joint work that Intel has been doing with Dreamworks on the future of 3D movies.

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Great Prizes in store at Ultimate Geek

posted by Ananda Ellington on August 16, 2008

Whoa - have we got some great prizes in store for you! For this year’s Ultimate Geek Challenge, we’re pulling out all the stops.

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Livecasting Schedule for IDF San Francisco

posted by Annie Rodkins on August 14, 2008

If you are unable to join us in San Francisco, you should take advantage of the live webcasting of several program elements: you will be able to watch interviews and panels online as they take place, and to submit your questions for consideration.

Here is a schedule of the live webcasts, and links for each. Please note that the links won’t actually work until the day of the livecast.

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Stick Around for Fun on Day 3!

posted by Ananda Ellington on August 12, 2008

Whew! It’s been months in the planning and by now, you’ve seen the jam packed schedule we’ve prepared for you at IDF San Francisco. An impressive line-up of speakers, a series of special attractions, including Ultimate Geek and Maker Faire, and, of course, three solid days of tech training..all waiting for you!

So, let’s review:

Advanced tech training - check
Guest speakers - check
Networking - check
Latest tech announcements - check

What’s missing from this drawing? How ‘bout a way to impress your fellow geeks…while showcasing your musical prowess!

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The Revolution Will Be Televised: PCs, TVs and The Internet

posted by Brendan Traw on August 11, 2008

The consumer electronics industry in general, and television in particular, are poised for dramatic changes. These changes go much further than the shift from standard definition to high definition video, the replacement of the CRT by flat screens, and the analog-to-digital broadcast transition which is taking place across the world and is scheduled for completion in the US this next year.

With digital content, there has been a blending of the intelligence made possible by computer processors with traditional content such as television programming. This blending extends the functionality of video and audio services beyond the simple record/edit/distribute/consume process which was the model for more than 70 years. The DVR is probably the best example to date - harnessing the power of the computer to deliver television experiences on the consumer’s schedule, instead of the networks’, with an ease of use and flexibility unmatched by the analog VCR.

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Upload Lounge @ IDF = Social Media Sanctuary

posted by Kiesha Cochrane on August 05, 2008

I can’t believe we’re only two weeks away from IDF San Francisco. Since my first day at Intel in early July, my days have been consumed with IDF details and planning and I’m really excited to actually see the fruits of our labor.

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Sample IDF Sessions: Inside Nehalem Microarchitecture and Extreme Mobile Gaming Design

posted by Annie Rodkins on August 03, 2008

For those who haven’t attended an Intel Developer Forum before, here are two more excerpts from sessions that took place at IDF Shanghai this Spring.

Check out “Inside Intel Next Generation Nehalem Microarchitecture” and “Extreme Mobile Gaming Design Considerations for High Performance Notebooks.” You can also check out a list of all the sessions scheduled for IDF San Francisco (Aug 19-21) in the online content catalog.

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