I presented at a small conference on Corporate Sustainability in San Francisco earlier this month on the challenges of marketing and communicating “green”. The presentation was a lot of fun and the audience was very engaged–we all seemed to have … Read more
Tag Archives: green
My boss’ boss sent us all an email. The content was important and I read it with interest, but what really caught my attention was this little graphic and tagline at the bottom:
I’ve seen this question quite a bit lately in all sorts of trade and business press. While I suppose it makes an interesting headline to some, the question makes absolutely no sense to me. It might be fair to ask … Read more
Canalysis.com published a study last year on consumers’ willingness to pay more for “green products”. As stated in their press release, Slightly more than half – 55% – of consumers agreed or strongly agreed with the statement: “I would pay … Read more
William A. Swope is corporate vice president and general manager of Intel’s Corporate Sustainability Group. In this role, he is responsible for driving Intel’s environmental efforts in the areas of policy, operations and products. Swope works with stakeholders across the … Read more
Last week I gave a presentation at CES outlining Intel’s environmental programs. The presentation was part of a workshop sponsored by IPC and JEDEC titled “The Challenges of Going Green.” Following the presentation, I participated on a panel with representatives … Read more
Two things seem to be the staple of stories this time of year. Either a best/worst countdown of the last year, or a set of predictions for the new year. CSR is all about the latter, so I think we … Read more
My colleague Todd Brady, Intel’s Corporate Environmental manager did a good job of summarizing some of Intel’s latest efforts to reduce the impact of our products and operations on the environment. Listen to the pod cast.
I recently read Robert Samuelson’s article called, “Prius Politics”. In the article, the author suggests that the Prius is a “parable” for global warming politics and proposes that owning a Prius is more about fashion than being environmentally responsible.
Green buildings, green computers, greenwashing and greenbacks. Have you heard enough yet? I hope not – because I’m afraid you are going to be hearing a lot more for a long time. The temptation is high to search through a … Read more