“green” Tag

05/19/2008: It May be easy being Green, but speaking about it is NOT

I presented at a small conference on Corporate Sustainability in San Francisco earlier this month on the challenges of marketing and communicating “green”. The presentation was a lot of fun and the audience was very engaged—we all seemed to have...

No comments yet--start the conversation »
Tagged: bottlewater, csr, csrcommunications, green, greenwashing, sustainability

05/15/2008: It’s the little things, really

My boss’ boss sent us all an email. The content was important and I read it with interest, but what really caught my attention was this little graphic and tagline at the bottom:...

Comments (3)
Tagged: act, csr, graphic, green, intel, sustainability

04/16/2008: Can Sustainability, Green or CSR Survive a Recession?

I’ve seen this question quite a bit lately in all sorts of trade and business press. While I suppose it makes an interesting headline to some, the question makes absolutely no sense to me. It might be fair to ask...

Comments (3)
Tagged: csr, environmentalleader, ethicalcorp, green, greenbiz, intel, recession, sun, sustainability

01/18/2008: The most important green: the green in my wallet

Canalysis.com published a study last year on consumers’ willingness to pay more for “green products”. As stated in their press release, Slightly more than half – 55% – of consumers agreed or strongly agreed with the statement: “I would pay...

Comments (7)
Tagged: consumerattitudes, green, greenpurchasing

01/14/2008: Green IT – Does the Consumer Understand It?

Last week I gave a presentation at CES outlining Intel’s environmental programs. The presentation was part of a workshop sponsored by IPC and JEDEC titled “The Challenges of Going Green.” Following the presentation, I participated on a panel with representatives...

Comments (1)
Tagged: environment, environmental, green, greenpc

12/24/2007: A Few End-Of-The-Year CSR Predictions

Two things seem to be the staple of stories this time of year. Either a best/worst countdown of the last year, or a set of predictions for the new year. CSR is all about the latter, so I think we...

Comments (3)
Tagged: csr, g3, green, infoworld, intel, newyear, predictions, sustainability

08/10/2007: Making technology with a mind towards the environment

My colleague Todd Brady, Intel’s Corporate Environmental manager did a good job of summarizing some of Intel’s latest efforts to reduce the impact of our products and operations on the environment. Listen to the pod cast....

Comments (1)
Tagged: environmental, green, leadfree, podcast, technology

07/26/2007: Don’t hate me because I’m green

I recently read Robert Samuelson’s article called, “Prius Politics”. In the article, the author suggests that the Prius is a “parable” for global warming politics and proposes that owning a Prius is more about fashion than being environmentally responsible....

Comments (9)
Tagged: ceres, green, prius

06/22/2007: The color of money....maybe it's not so tough to be green.

Green buildings, green computers, greenwashing and greenbacks. Have you heard enough yet? I hope not - because I’m afraid you are going to be hearing a lot more for a long time. The temptation is high to search through a...

Comments (2)
Tagged: climatechange, climatesavers, co2, csr, google, green, greenbuilding, greengrid, greenwashing, intel, stangis