Results tagged “csrcommunications”
Marketing is Only Marketing when it's Sustainable
posted by Revital Bitan on July 04, 2008 at CSR@Intel
I had the pleasure of participating in last week’s annual assembly meeting of the CSR Europe organization which was a perfect opportunity to distribute Intel’s European CSR report to many of my CSR colleagues. Although the report presents many examples...
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tagged: citizenship, competition, corporate social responsibility, CSR, CSR communications, CSR report
It May be easy being Green, but speaking about it is NOT
posted by Gary Niekerk on May 19, 2008 at CSR@Intel
I presented at a small conference on Corporate Sustainability in San Francisco earlier this month on the challenges of marketing and communicating “green”. The presentation was a lot of fun and the audience was very engaged—we all seemed to have...
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tagged: bottle water, CSR, CSR communications, green, green washing, sustainability
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