CSR
Corporate Social Responsibility at Intel®
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For the time-challenged: 60 second CSR bites

Revital_Bitan
Employee
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bite-size-2011-CRR-COVER-small-300x235.pngRevital Bitan leads corporate responsibility at Intel EMEA - Europe, Middle East, and Africa.

An ice breaker I find really fun is the “60 second” game: describe yourself in 60 seconds. It is always such a challenge choosing what to say. How do you present yourself to others in such a short time frame? What of the many facts about yourself should you include; what should be left out?

This year, we’ve used this same game idea to present a summary of our regional CSR reports – creating one minute movies that squeeze all our 2011 activities into bite-sized clips. If you think summing up yourself in 60 seconds is difficult – try summarizing a whole year of CSR work. Intel is well known for its broad CSR activities and it’s an ongoing struggle to present it all in a short, crisp manner. But we think we’ve done it.

Click here to see the clip about our activities in Europe and here for the clip about CSR in Israel (in Hebrew) – both just one minute long. The movies cover the various categories of our CSR activities by focusing on one big fact and then using a personal story to flesh it out – for example, the experience of one of the tens of thousands of our employees who volunteered in their communities in 2011.

screenshot-video-eu-2-300x183.jpgIn the Europe report video, the story of Dario from Intel Italy is center stage. Dario volunteers at a children’s hospital. His dedication to helping children with leukemia is awe-inspiring. As a result, he was our candidate for the Intel volunteer hero award, a yearly award that recognizes the ten most dedicated Intel employee volunteers.

For all of you who are time-constrained (and aren’t we all?), finding time to read our CSR report might be too much to ask. I hope that watching a 60 second video is not only doable but also enjoyable. See you there and send me feedback !