Does Intel’s solar announcement really matter?

Does today’s announcement about increasing our solar capacity by nearly 25 times really matter?

If every company in the world, over the next five years, did as much to offset their energy consumption as Intel does between solar investments and RECs (renewable energy credits), it would matter a “ton”. But looking at the total energy consumption of America, or even Arizona or New Mexico, no, the investment will not materially drive the total energy demands of carbon-based power generation.

So why do we do it? Because influencing the short-term consumption is NOT the metric that matters; what matters is the first (longer-term) perspective of being a responsible global leader. Intel was the company that stated it would be investing seven billion dollars in the U.S. over the next few years at a time that most every other company was retrenching. Intel has been the company that has repeatedly driven for longer term investments in education, infrastructure, and basic (fundamental) R&D that is the very basis of the next generation of technological advances. We all know that companies need to reduce expenses during recessions. We do that too, but we don’t stop our longer term R&D commitments.

So, yes, this investment and decision matters. We want companies to emulate our success by taking the long view. We want companies to invest in carbon reduction efforts. We want to lead by example, to lead by our industry, and to create proof points of success for those who take this path.

Learn more about our environmental commitment by visiting our environment website.

5 Responses to Does Intel’s solar announcement really matter?

  1. Joseph S. Wofford says:

    I have a green invention, to produce electricity in an environmentally safe manner. I’ve been having a hard time getting this off the ground. I came up with this concept from the ability to make something spin to create electricity, without harming the earth or the people and in a new way. In my belief , more efficient than the windmill. Please help

  2. David Chiang says:

    I really like Intel’s movement towards a progressive cleaner future. As a global leader, it’s investment over the next five years shows that Intel is a role model for other companies to follow. I like the idea of investing towards important progression that will help in the long-term span versus the short-term span. What prompted this goal for Intel’s interest in renewable energy?

  3. Hear hear. We continually tell our clients that leadership is what’s necessary in sustainability — not me-too walking and talking. It’s how things will improve most rapidly and how companies and brands will most benefit. It’s what really differentiates the best today.

  4. Will, I truly like the way you think! The vision at Intel will most definitely inspire other companies to emulate your successful strategy in reducing energy consumption and water conservation. I’m inspired to do more! Wendy Barthelemy, Director at Papillon Enterprise, LLC, an Intellectual Properties and Strategic Solutions Consulting company supporting industrial and commercial clients interested in developing or currently involved in implementing conservation strategies in energy & oil to reduce consumption and emissions and to manage water supply.

  5. Ben Delaney says:

    I am really interested in learning more about Intel’s internal policy on disposing of unneeded computers, and couldn’t find a better place to ask the question. We are a nonprofit refurbisher in the SF Bay Area. An Intel employee in the CSR office told me that Intel recycles all its retired computers. This is a huge waste, if true. We have a tremendous backlog of low-income individuals and nonprofits that need low-cost computers. Refurbishing is a higher use than recycling, because it reuses the computers, takes less energy than recycling, and provides a much-needed resource to our fellow citizens. Who can i talk to at Intel about refurbishing Intel’s retired computers?
    thanks,
    Ben