I spoke last week on a panel session on, “Aligning Carbon Footprint Marketing Messages & Communications With Business Strategy“. It was a fun and engaging discussion as we talked about the inherent challenges in making statements such as “Carbon Neutral” or “carbon negative”. The real problem with these statements is that half the people don’t believe you and the other half don’t understand what it means.We also had some discussion on carbon off-sets, which was stimulating. The good news is sustainability issues continue to become more main stream and just like wearing a seat belt might have been uncommon or uncomfortable for people a decade ago, people are starting to settle into that fact that sustainability issues are an inherent part of our business, and our lives.
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