posted by Wendy Hawkins on July 31, 2008
Got a story about education? I want to hear it. I especially want to hear about the people and events that have inspired you, changed your world, made a difference. “Inspire” (www.inspiredbyeducation.com) me!
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tagged: community, education, Inspire, Intel
posted by Luke Filose on July 31, 2008
Even if you agree that the most important element of a CSR partnership is the impact achieved, it would be foolish to ignore the reputational effects.
So what happens to the reputation of a NGO when it partners with a corporation? A Cone study on corporate citizenship from 2004 suggests a positive effect: three quarters of Americans agreed that partnerships result in a more positive image of the nonprofit. But I’ve also heard that a non-profit’s reputation is tarnished by for-profit partnerships.
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tagged: CSR partnerships, NGOs, partnering, reputation
posted by Gary Niekerk on July 30, 2008
Our CSR blog received high marks from Michael Sebastian at ragan.com in his post entitled, “CSR blogs: How do they rate?
Michael did say our name [CSR@Intel] was lame, but what to you expect from a company the puts a billion circuits into something the size of your thumb? We tend to error on the side of directness and efficiency in our communications. I did try to jazz things up with the title of my blog post. Oh well, I guess we would rather hear that our blog content is, “smart and thoughtful” than we have a great name for our site. All in all, we were happy with the feedback.
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tagged: Best CSR blogs, CSR blogs, CSR rankings, Intel, ragan, ragan.com
posted by Gary Niekerk on July 29, 2008
We recently brought our internal network of “CSR Champions” from all around the world into Santa Clara, CA (our corporate headquarters) for a “summit” covering a number of topics related to CSR. Any meeting that gets me out of Phoenix in the middle of summer is a welcome trip so I was excited to attend for several reasons. It’s always refreshing and enlightening to hear the perspectives of people working on the ground in places like India, Russia, Turkey, China and Costa Rica. We often find that CSR means different things in different parts of the world; however, at this meeting it seemed that we are all getting a little closer to a consensus of what CSR is or isn’t for Intel around the globe. We are not sure why this is - it could be the world is getting more aligned or we are getting more mature in our thinking. What ever the reason, we thought this was a positive development.
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tagged: CSR, CSR planning, Intel CSR
posted by Suzanne Fallender on July 18, 2008
Today’s Intel’s 40th anniversary – and to celebrate, we created the World Mural Project in which youth around the world at more than 70 Intel Computer Clubhouses shared their vision on what computers will allow us to accomplish in the next 40 years. Intel employees volunteered over 1000 hours to help more than 500 young people in 21 countries on the project, a web-based digital mural that incorporates graphic design “tiles” from the different clubhouses into a single piece of digital art. Their creativity and views on technology are reflected in their wide range of responses to the question: “In 40 years, computers will empower us to…”
View the completed mural at: www.worldmuralproject.com. Hear more about the project and how Intel’s celebrating our anniversary through volunteerism from Shelly Esque, Intel’s Director of Global Corporate Citizenship.
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tagged: corporate social responsibility, digital art, Intel 40th anniversary, volunteerism, World Mural Project
posted by Luke Filose on July 11, 2008
In the spirit of July 4th, the American media compared the positions of our presidential candidates on “service” last week. John McCain talks about inspiring Americans to serve “a cause greater than their self-interest,” while Barack Obama has mentioned finding “citizenship that was meaningful” by serving as a community organizer.
The business world is talking about its own citizenship these days, for example in Klaus Schwab’s article in February’s Foreign Affairs, and former Secretary of Labor Robert Reich’s book Supercapitalism. Klaus defends corporate citizenship, while Reich denies its existence with the following Aristotelian syllogism: Citizenship is for individuals. Corporations are not individuals. Therefore, corporations cannot exercise citizenship.
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tagged: corporate citizenship, Corporate Responsibility Report, happiness, Volunteerism
posted by Revital Bitan on July 04, 2008
I had the pleasure of participating in last week’s annual assembly meeting of the CSR Europe organization which was a perfect opportunity to distribute Intel’s European CSR report to many of my CSR colleagues. Although the report presents many examples of our CSR activities across Europe, it’s not meant to be a marketing brochure. Yet I use it as my primary marketing tool because good marketing is rooted in reliability and I think the report shows just that.
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tagged: citizenship, competition, corporate social responsibility, CSR, CSR communications, CSR report
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