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Monthly Archives: July 2008
Impact Vs. Reputation in CSR Partnerships
Even if you agree that the most important element of a CSR partnership is the impact achieved, it would be foolish to ignore the reputational effects. So what happens to the reputation of a NGO when it partners with a … Read more
Profile: Kiesha Cochrane
Kiesha Cochrane joined Intel in 2008 as a part of the Consumer and Social Media Relations team, responsible for the company’s consumer PR and social media outreach in Intel’s Global Communications Group. A northwest native, Kiesha grew up in the … Read more
Lame Name but Ahead of the Game
Our CSR blog received high marks from Michael Sebastian at ragan.com in his post entitled, “CSR blogs: How do they rate? Michael did say our name [CSR@Intel] was lame, but what to you expect from a company the puts a … Read more
Avoiding the heat and working on CSR @ Intel
We recently brought our internal network of “CSR Champions” from all around the world into Santa Clara, CA (our corporate headquarters) for a “summit” covering a number of topics related to CSR. Any meeting that gets me out of Phoenix … Read more
Happy Birthday Intel!
Today’s Intel’s 40th anniversary – and to celebrate, we created the World Mural Project in which youth around the world at more than 70 Intel Computer Clubhouses shared their vision on what computers will allow us to accomplish in the … Read more
Your Happiness is Voluntary
In the spirit of July 4th, the American media compared the positions of our presidential candidates on “service” last week. John McCain talks about inspiring Americans to serve “a cause greater than their self-interest,” while Barack Obama has mentioned finding … Read more
Marketing is Only Marketing when it’s Sustainable
I had the pleasure of participating in last week’s annual assembly meeting of the CSR Europe organization which was a perfect opportunity to distribute Intel’s European CSR report to many of my CSR colleagues. Although the report presents many examples … Read more
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