posted by Dave Stangis on January 28, 2008
On Monday, the EPA announced that Intel is the single largest corporate purchaser of green power in the United States putting the company at the top of EPA’s latest Green Power Partners Top 25 list, and also at the No. 1 spot on EPA’s Fortune 500 Green Power Partners list. A small team of Intel employees has been working long and hard to make this happen and at least one member of this team has been involved in this subject for 
years.
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tagged: biogas, biomass, climate change, CO2, EPA, geothermal, green power, Green-e, Intel, low-impact small hydroelectric sources, renewable energy certificates, renewable power, solar, wind
posted by Will Swope on January 28, 2008
Second day here, I’m now an expert. First day was pretty rough; the distances between meetings are more than one first thinks, and the meetings are not ‘on a grid’. Think about a model where one is always just on the verge of being late, OR, worse, is late. But once one gets the hang of it…the format clearly works. In most any timeslot there are tradeoffs and in the next sessions someone asks if you caught some other session…the “grass must have been greener” is an easy emotion to come to. “You missed the Gates talk?!” The ‘mood’ of the conference is not really obvious. The sessions are very disparate, and divided among policy makers, educators, governments, NGOs, and of course industry leaders. The economic uncertainty has not dominated the conference as much as I thought it might. In fact, the live TV show from here today had the financial gurus pretty sanquine.
posted by Bruce Sewell on January 28, 2008
Well, it’s been 4 days and 1 “Davos” since my last blog. Got about 3 hours sleep last night (brings my total for the week to ~18), and now I’m headed down the mountain towards Zurich. Just time to share a couple of observations and 1 particular highlight before both my computer and my brain say “leave me alone you fool” and take a much needed rest.
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tagged: Bruce Sewell, corporate social responsibility, davos08, WEF
posted by Christine Dotts on January 24, 2008
One of the attractions at the World Economic Forum this year is YouTube’s “Davos Conversation” booth. But it’s easy to miss – positioned in one of the dozens of passageways within the Congress Centre you might walk right by the small row of non-descript monitors and stools. That is until you notice the likes of Bono, Henry Kissinger or Intel’s Craig Barrett speaking into a small camera.
YouTube is asking the “Davos Question” — “What one thing do you think that countries, companies or individuals must do to make the world a better place in 2008?” Any and all Davos attendees or any YouTube users are invited to answer this question (yes, even you). Craig’s take on this one was simple – Education. Check out the video here.
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tagged: Bruce Sewell, Craig Barrett, Davos, davos question, davos08, education, WEF, Will Swope, YouTube
posted by Dave Stangis on January 23, 2008
Each year about this time a couple of new sustainability ratings get a refresh. For the fourth year in a row, Corporate Knights has announced the 100 most sustainable corporations in the world in conjunction with the World Economic Forum in Davos, The Global 100. The rankings are built on a body of research created by Innovest. Each year it seems that between 25 and 35 companies are replaced on this list of the hundred most sustainable corporations. Intel has been honored to be included in the list the last four years, since its inception.
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tagged: Corporate Knights, Davos, Global 100, Innovest, Intel, sustainability, Sustainable Asset Management, WEF
posted by Christine Dotts on January 23, 2008
I’m in Davos!
I got to travel to the World Economic Forum in Davos, Switzerland along with some great education advocates from Intel: Chairman Craig Barrett, legal eagle Bruce Sewell, corporate responsibility man Will Swope and education programs leader Brenda Musilli.
Barrett will be meeting with world leaders to discuss ongoing efforts to increase technology access and catalyze improvements in education and healthcare globally. One such effort that I am particularly proud of is the Intel Teach program, which just crossed the milestone of five million teachers trained around the world. The program has helped to donate more than 37,000 PCs to 500 schools in over 20 countries and inspired governments the world over to match our contribution. And Craig spent a good portion of the morning in the not-so-balmy outdoors telling this story to the notable journalists such as CNBC’s Maria Baritomo. 
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tagged: Craig Barrett, davos08, Intel, Intel Teach, World Ahead, World Economic Forum
posted by Bruce Sewell on January 23, 2008
Imagine a place where the cops on the street out-number the pedestrians; where endless black Audi sedans compete head to head with TV remote broadcast trucks for a few precious meters of parking space; where every restaurant and every hotel is bursting at the seams. You might be thinking of Cannes during the summer film festival but in this town the celebrities don’t win Oscars, they win elections. This is Davos, a small mountain village in the Swiss Alps that for 4 days every winter is vaulted into the global spotlight as host to the World Economic Forum. The Forum’s goals are modest – merely to “improve the state of the world.”
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tagged: davos08, Intel, World Ahead, World Economic Forum
posted by Gary Niekerk on January 18, 2008
Canalysis.com published a study last year on consumers’ willingness to pay more for “green products”. As stated in their press release, Slightly more than half – 55% – of consumers agreed or strongly agreed with the statement: “I would pay up to a 10% premium for electronic products that were manufactured in a more environmentally conscious way”.
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tagged: consumer attitudes, green, green-purchasing
posted by Todd Brady on January 14, 2008
Last week I gave a presentation at CES outlining Intel’s environmental programs. The presentation was part of a workshop sponsored by IPC and JEDEC titled “The Challenges of Going Green.” Following the presentation, I participated on a panel with representatives from HP, Sony, TI, and Jabil. Although there were many questions and topics of discussion during the panel discussion, one question in particular struck home: “Why aren’t you doing more to educate consumers about the environmental aspects of your products?”
I think it’s fair to say that each company is attempting to do this today. There has been a tremendous increase in green marketing, messaging and product offerings. My first reaction was that perhaps the individual that asked the question was simply out of the loop or unaware of the marketing efforts underway. However, upon further reflection I realized that she was probably right. To test this thought, I turned to the expert - my wife. My wife is an extremely bright, highly energetic “soccer mom” constantly running here and there with 10 things to do and 4 children in tow. How she does it is worthy of a blog of her own!
The question I posed to her was: “If you were going to buy a green PC, what would you look for?” The look I got was a puzzled, blank stare as if I had just asked her to spend all weekend watching NFL playoff games (I did squeeze in one or two). I followed this question up with another: “If you were going to buy a green car, what would you look for?” At this question, her countenance changed and we were on the same page again, to which she replied: “Good gas mileage, probably a hybrid.”
I had my answer. Despite all the discussion across the IT industry, supply chain and within the environmental community, the average person is still very confused when it comes to green IT, green PCs, and related topics. I recently penned a short article for www.greenercomputing.com where I attempted to lay out a few of the more important environmental attributes that one should consider as well as a few tools available for selecting a green product. The article is certainly not the solution, but hopefully a small step in the right direction. As always, I welcome your thoughts on this topic and what we could do as Intel, or as an industry, to improve.
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tagged: environment, environmental, green, green PC
posted by Dave Stangis on January 11, 2008
There is a lot of Environmental content on the web these days — more and more every day in fact. Intel was one of the first companies in the world to use the web to communicate our environmental performance to our stakeholders. One of our long-standing mantras was “Measure us by our Performance.” In order for you to do that, we needed to be transparent and accountable.
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tagged: CSR, environment, homepage, Intel, intel.com, webpage
posted by Perry Gruber on January 08, 2008
I know, it’s been a long time since I last posted. In December, I promised to blog about a project developing in Chengdu, China. As fates would have it, that trip was postponed…until right now. I writing while stranded in the Pudong Airport in Shanghai (it’s Monday, 1 a.m. here, Sunday back in the states). So while the communiqué I promised begins with this post, I don’t have much to say about it other than my travel plans went woefully awry.
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tagged: Chengdu, China, ComSol, CSR, farmers, Intel, OGE, One Global Economy, technology
posted by Dave Stangis on January 05, 2008
I’ve been around Intel for a long time now. The beginning of the New Year is a notoriously busy time. We are usually working hard on the upcoming corporate responsibility report and the many other projects that seem to start in January. However this first week in January, has been one of the most challenging I’ve seen. Intel and the OLPC Association have parted ways.
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tagged: CSR, Intel, OLPC
posted by Dave Stangis on January 01, 2008
The Oregonian published a story last weekend that takes an in-depth look at Intel’s technology, how it’s used, and how the innovations that are born in our Fabs and R&D facilities in Oregon materialize around the world. 
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tagged: China, Dalian, Health and Safety, Intel, Oregonian
posted by Revital Bitan on January 01, 2008
As we come to the end of 2007, I was reflecting on all the things that go into making a successful CSR program. First, there are the obvious ones, such as measurable positive impact on the community and environment, recognition by opinion leaders, media and the public, and rates of employee involvement.
It’s the last point that I want to focus on today: to get employees involved, we’ve got to let them know what’s going on, and do so in a way that motivates them to want to be part of the effort. We might even consider turning it into this year’s CSR New Year’s resolution.
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tagged: CSR, CSR report, Internal communication
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