Are Corporate Blogs “blog-a-ganda”?

Does anybody read corporate blogs? Does anybody care? Our blog is pretty new but there doesn’t seem to be many comments—and that’s being nice. I was thinking of asking my wife to put down a comment on my blog so at least I could have one, but I though that was shameful, and she may have had said no–and then where would I be?

I do wonder what the value is of blogging? I went to McDonald’s CSR blog and they don’t seem to get many comments either. Maybe no comments are good? Maybe it means that people are not upset with you. Or, maybe it means your topics are boring and no one cares? Maybe I should cut my bloging career short? I guess I will continue to blog for a little while longer, but you can clearly sense my blog anxiety.

19 Responses to Are Corporate Blogs “blog-a-ganda”?

  1. Lord Volton says:

    It mainly means nobody is aware of your blogs. These blogs are anything but boring.
    If you guys want more traffic you’ll need to market the fact that they exist. I accidentally stumbled upon them.
    You might consider adding links to these blogs on your press releases and going to places like geek.com and engadget.com and letting the world know you’re here.
    The flipside is that you will get a lot of AMD lovers who will consider you the evil empire. ;-)

  2. Dave says:

    There would be more comments if you leaked Penryn benches and overclocks lawls.
    Your blogging is appreciated and shows that Intel cares about us, no matter how boring or not commented:)

  3. TaoPhoenix says:

    By all means, blog when you think you have something useful to report! Low comment quantities are actually very common across anyone below the top-25 sites.
    A hallmark of the information age is… there’s a lot of it. So anyone who posts anything has to get used to more diluted/holistic value created, rather than x cents/word per specific post.

  4. Gary says:

    I guess there are people out there reading blogs. Thanks for all the good suggestions on how to increase viewer ship of the blog.

  5. Don says:

    I never heard of CSR@Intel before now and I’m an Intel employee. I don’t mind the CSR concept so long as we never forget we are here to make money. Once the profits stop, everything else runs only on momentum and that’s finite. But it is good to close the digital divide while we continually create new markets. Everyone benefits. The profit motive is pure; to pretend otherwise inspires cynicism.
    Is this an internal or external blog? If external, no comments is good comments.

  6. Amy says:

    Intel’s blog traffic may never rival Technorati’s or some of the other top sites… but it’s important to open up to key audiences and give them a chance to interact with company folks. Some topics may be more popular or interesting than others but if there’s no channel there’s no dialogue. So take your commenters’ advice – figure out how to “spread the word” – and the interested will find you!

  7. Nitin Mayande says:

    Not every body comes to the site to read what is written as people follow multiple blogs, thats why they sign up for feeds and only comment on blog post that are out of ordinary or something that catches their attention. But this does not mean they are not reading and enjoying it. For example, take this blog post of yours..you already have 8 responses (including mine).
    So,Keep blogging. Its nice to have tghis channel of communication.

  8. Van says:

    I think there are many more ways other than comments to messaure the effectiveness of a blog… but for one, as you can see w/ this post, its more how you write the post, is it compelling, does it solicite feedback (like this one), is it picked up, reblogged, cited etc.
    I think this topic area and story for Intel will be interesting as well as a useful channel to communicate/garner feedback.

  9. Lord Volton says:

    “Everyone benefits. The profit motive is pure; to pretend otherwise inspires cynicism.” – Don
    I don’t disagree with you, but I would caution that corporations should be held to the same standard as an individual. I think sometimes we forget that a corporation is treated as a person in many legal respects.
    And by that standard a corporation should not do anything to impede another’s inalienable rights: life, liberty, and the pursuit of happiness. Even if violating those rights might generate profits.
    And that is why I have issues when large corporations partner with countries that oppress their population and do not allow them these rights. The founding fathers said they came from the Creator and cannot be transferred — essentially they removed any doubt about whether it was something that government could later take back.
    So I hope the CSR departments across the United States do not have a double standard when it comes to the the freedoms that allowed all of us to write blogs and choose our own path.
    P.S. For some reason the carriage returns don’t seem to be working properly, although they look okay when I preview it. Maybe it’s because I’m using Firefox.

  10. JeremyS says:

    Like Don, I’m also an Intel employee and I only found this today because Tomas linked here at the IT@Intel blog.
    It looks to me like this blog has been open for less than a month and has 8 total posts. The reality of blogging is that it takes a long time to build readership, if that is your goal. You need to go beyond just an occasional post. You need to actively participate in the comments yourself, and you should also do so in blogs out there that have CSR-related discussions. You build a reputation, and you also link to those discussions. It takes time, no matter who you are or what you’re talking about.

  11. srikanth says:

    all right. here is one. :-)
    1. I think these blogs are not well known.
    2. There are too many bloggers here. It is hard to follow every one.
    3. I think, to get comments, you have to leave comments in other blogs with a link to your blog.
    4. The content is not strong enough to make multiple visits. I want to read more about your products, road maps, etc. but you people write everything but about your products.

  12. Lord Volton says:

    “The content is not strong enough to make multiple visits. I want to read more about your products, road maps, etc. but you people write everything but about your products.” srikanth
    I’d like to see more info on roadmaps and perhaps some discussion of what is next on the plate: 8 cores, 16 cores?
    AMD talks about its products almost a year before they’re on the street. And that might be because they’re playing some catch up.
    According to their most recent press releases they are phasing out their single cores, which was announced publicly. I assume Intel is doing the same?

  13. David says:

    The first prority is what is the goal of your blogging. To get traffic for intel.com, to enhance the image of Intel’s contribution for CSR, or to blog for blogging.
    I think the corporate’s blog has it’s business value at all.
    So in my point of view, in CSR@Intel, you should tell the story to the audience with what’s happening along with the CSR activities which initiate by Intel. Not the press release(that will be done by media), but to express the feeling of your own, at this moment maybe the angle of view is a normal user of Intel or a citizen.
    BTW, add the blog address at the end of press release for media, maybe that’s a smart point.

  14. Tim Supples says:

    Blogging can be a low reward venture sometimes, but that doesn’t mean you should stop. It definitely takes time to build readership and while comments are a great indicator of blog success, they aren’t the only indicator.
    Look at your traffic, your number of comments, but also the quality of your comments. Heart of Business doesn’t get a high volume of comments, but those that do comment express true appreciation for the content shared and have a higher “quality” of engagement I might say.
    If you want to start getting more interaction, see which topics get you the most comments. Start branching out and interacting with other blogs on similar topics. Comment on their blogs or discuss something they posted about.
    After all, blogs are a social tool and really require socially extroverted perspective.
    Good luck

  15. elaine cohen says:

    hi all, blogs are a platform for transparency. They enable anyone who has something to say to express themselves freely. I doubt it should be seen as a way to influence the organisation, or anyone else, unless very specific use is made of posts in an off-line context. People who blog should not expect reaction. Any reaction should be regarded as a bonus. that’s my view, anyway. Reactions ? :) )
    regards, elaine cohen

  16. xmou says:

    Perhaps someone will come up with a better one, but I am proposing the simple “Blogaganda” to describe the new blog by Mohammed Ali Abtahi

  17. Never read such a funny blog post on this site.The comments from CSR employees are wonderful (and so true). If I m going to work in CSR at least I know how hard it would be to sale the idea to others. I m analysing intel’s blog as part of his CSR communication strategy for my dissertation.
    I m taking it seriously.
    That blog is good and deserve more traffic. We can get very good insight of the company.
    Good work Intel.
    PS : I m going to bring you lot of traffic by putting this article on reddit.com. Humor is the best way to communicate.