posted by Suzanne Fallender on July 18, 2008
Today’s Intel’s 40th anniversary – and to celebrate, we created the World Mural Project in which youth around the world at more than 70 Intel Computer Clubhouses shared their vision on what computers will allow us to accomplish in the next 40 years. Intel employees volunteered over 1000 hours to help more than 500 young people in 21 countries on the project, a web-based digital mural that incorporates graphic design “tiles” from the different clubhouses into a single piece of digital art. Their creativity and views on technology are reflected in their wide range of responses to the question: “In 40 years, computers will empower us to…”
View the completed mural at: www.worldmuralproject.com. Hear more about the project and how Intel’s celebrating our anniversary through volunteerism from Shelly Esque, Intel’s Director of Global Corporate Citizenship.
posted by Luke Filose on July 11, 2008
In the spirit of July 4th, the American media compared the positions of our presidential candidates on “service” last week. John McCain talks about inspiring Americans to serve “a cause greater than their self-interest,” while Barack Obama has mentioned finding “citizenship that was meaningful” by serving as a community organizer.
The business world is talking about its own citizenship these days, for example in Klaus Schwab’s article in February’s Foreign Affairs, and former Secretary of Labor Robert Reich’s book Supercapitalism. Klaus defends corporate citizenship, while Reich denies its existence with the following Aristotelian syllogism: Citizenship is for individuals. Corporations are not individuals. Therefore, corporations cannot exercise citizenship.
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posted by Revital Bitan on July 04, 2008
I had the pleasure of participating in last week’s annual assembly meeting of the CSR Europe organization which was a perfect opportunity to distribute Intel’s European CSR report to many of my CSR colleagues. Although the report presents many examples of our CSR activities across Europe, it’s not meant to be a marketing brochure. Yet I use it as my primary marketing tool because good marketing is rooted in reliability and I think the report shows just that.
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posted by Luke Filose on June 27, 2008
What is the connection between Intel’s products and Intel’s education initiatives? Are teachers asked to buy a Classmate PC after completing a training module on how to teach 21st century skills?
Of course not. One notable aspect of the Intel Education Initiative – whereby Intel works with governments and non-governmental organizations (NGOs) to improve the quality of education – is the lack of a sales pitch. Intel believes that a rising tide lifts all boats, including the boats that carry its products.
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posted by Suzanne Fallender on June 25, 2008
Some days, it seems that there are more rating lists on corporate responsibility out there than we can count. (For an example, check out Dave Stangis’ blog post a few days ago on the latest Harris Interactive Reputation list.) That’s why it’s helpful when you can get a nice roll-up of a number of the lists out there like the report put out yesterday by an organization called Net Impact, 2008 Net Impact Company Ratings.
The report lists 250 companies that appear across a handful of major CSR “best of” lists like the CRO’s 100 Best Corporate Citizens List and two major socially responsible investor indexes produced by mutual fund companies Calvert and Domini. The Net Impact report can serve as a guide for Net Impact members, primarily students and alumni of leading MBA programs interested in finding jobs with “socially responsible” employers. If you’ve never heard about Net Impact – you should check them out. I’m personally a big fan - I love going to their annual conference and seeing a sea of 1,000+ MBA students passionate about corporate responsibility. And over the past few years Intel’s had teams of Net Impact members prepare the assurance statement of our CSR report and we’ve attended events at business school chapters and at local professional chapters like the new one that just got started in Phoenix. We even have Net Impact members as our new summer interns (and one’s an accomplished blogger, so watch out for his posts coming soon to this blog….)
But I digress - back to the report and the question of lists. So, what does it really mean to be on these lists? Does it make us more socially responsible to be on four lists instead of three?
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posted by Lorie Wigle on June 23, 2008
Last week an important report was published entitled Smart 2020: Enabling the low carbon economy in the information age. Coming from The Carbon Group on behalf of GeSI (Global eSustainability Initiative), the study has important data on information and communication technology (ICT) and CO2 emissions.
Many of us have become accustomed to headlines about data center energy consumption and power/cooling concerns. And this report does detail the direct energy consumption of ICT including forecast data with clearly documented assumptions. As seen elsewhere, it’s estimated that ICT accounts for about 2% of global CO2 emissions. But this study goes further. Through enabling other sectors to reduce their emissions, the ICT industry could reduce global emissions by as much as 15% by 2020 – a volume of CO2e five times its own footprint in 2020.
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posted by Dave Stangis on June 23, 2008
Today, Intel was announced as having one of the best Corporate Reputations among the 60 most visible companies in the U.S. We came in at #3 – our highest ranking in the 9-year history of the index and our largest year-over-year improvement since the list began back in 1999.
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posted by Dave Stangis on June 11, 2008
I’ve never been one to duck an issue. CSR in many circles tends to stick to friendly waters; however, real CSR conversations need to address real issues that might not always fit squarely in the green or citizenship arena.
There has been a lot of press in the last week or so focused on new developments in some of the investigations into Intel and the industry’s competitive practices. These may seem to be purely legal issues, but they definitely have an impact on external perceptions of our corporate responsibility reputation as evidenced in the most recent CRO Magazine profile on Intel.
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posted by Dave Stangis on June 10, 2008
Some high level panelists and speakers from IDC, Microsoft, Sun, IBM, InfoWorld, Lawrence Berkeley National Lab, Intel and other reputable places will begin a series of on-line debates about the challenges and opportunities of energy efficient computing.
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posted by Perry Gruber on June 05, 2008
Everybody knows that a company’s people are an important audience/stakeholder group to keep in mind when building strong CSR programs. Retention, satisfaction and productivity, it can be argued, are enhanced when people are aware of good things their employer does to be a good corporate citizen. Good pay helps too. So do nice incentives. At Intel we have both. There are many incentives I could write about, but this post is focused on one particular incentive that’s got me, well, smiling broadly: the Intel Sabbatical. Why focus on this one? Because my Sabbatical begins tomorrow.
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