Marcia Hansen

Marcia Hansen

Marcia works as a digital storytelling marketing strategist for iQ and the Intel digital newsroom. She joined Intel in July 2010 after her pioneering work in social media at Allstate Insurance. She loves words, movies, photos, and world travel. Marcia holds an M.A. from the University of Missouri where she completed a thesis on digital literacies.

The Technology Fast Challenge

In  the 80s, kids watched too much TV. Then along came the 90s and “Internet Addiction.” What did the early years of the 21st Century bring us? Let’s call it “Technology Super Abundance.” No, make that “Technology Super Abundance–Extreme Edition.” And that’s a great thing, isn’t it? I love all the choices! Earlier generations were […] Read more >

Top 20 Text Abbreviations You Should Know

In the last post we talked about the Technology Generation Gap and how using new technology isn’t always easy for the older generation to adapt to. Well, there is even more bad news for parents and grandparents who are trying to keep up because there’s one very popular technology that comes with its own language. Texting! […] Read more >

The Technology Generation Gap

We’ve talked about how the all the latest technologies come together in the ultra responsive, ultra sleek Ultrabook to make, “everything else seem old-fashioned.” But one thing we haven’t discussed is something called “The Technology Generation Gap”. If you’ve ever had a parent ask you how to twit, then you know exactly what we’re talking […] Read more >

Ultrabook Project: Australian Slang

One of the biggest advantages that and the Ultrabook Project team had while traveling in Australia was the fact that almost everybody spoke English. Tokyo, Mexico City and Seoul were amazing places to visit, but the team felt limited by always having to rely on someone else to translate what was being said. They […] Read more >

Ultrabook – Top 12 Greatest Leaps in Technology, Part 1

In our most recent Ultrabook campaign, we launched Ultrabook videos that show how the latest technological innovations come together in the Ultrabook to make, “everything else seem old-fashioned.” It started us thinking about other great inventions that can be considered the greatest leaps in technology. With every generation, technology delivers advances that the previous generation […] Read more >

The Ultrabook Project: Vivid Sydney

Traveling from city-to-city, and the Ultrabook Project team has had quite an adventure exploring each new location, meeting its people, listening for its voice, and then creating a new sound unique to that city’s culture. The next stop on the journey is Sydney, Australia, and barely off the plane, heads into town to […] Read more >

The Ultrabook and the Casual Gamer

There are basically three types of gamers in this world: Console Gamers, who play video games using a game unit like a Nintendo Wii, XBox 360 or Playstation 3, Extreme Gamers who play games on high-performance desktop PCs, and the Casual Gamer, who plays games on laptops or on a sleek and responsive device like […] Read more >

Ultrabook Project: Australian vs. American Football

One of’s favorite adventures in Sydney was when he, and the Ultrabook Project team, visited ANZ Stadium, the official home of the Australian rules, Sydney Swans. While there, they met with the Swan’s Captain, Adam Goodes. Goodes is a two-time Brownlow Medalist (highest honor), four-time All-Australian Team member and member of the Indigenous Team […] Read more >

The Ultrabook Project: The Sydney Opera House

When and the team from the Ultrabook Project hit the ground in Australia, it was no surprise that one of their first stops was to Sydney’s most famous landmark. Egypt has the pyramids, Rome has the Colosseum and Sydney has its Opera House. With an estimated 6 million plus visitors each year, The Sydney […] Read more >