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5 Reasons Why More Data Doesn’t Guarantee Better Decisions

Data alone may not be enough to guarantee better decisions, but better business decisions almost always start with data. Just capturing and storing data will not get us far. Disconnected and fragmented data can’t paint a complete picture because different segments linger in a detached state or in isolated buckets. Left disintegrated, they lack the …continue reading 5 Reasons Why More Data Doesn’t Guarantee Better Decisions

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Empathy, Design Thinking, And An Obsession With Customer-Centric Innovation

To deliver innovative, customer-centric solutions through design thinking, we must begin with empathy. In its simplest and purest form, empathy enables us to not only experience and understand another person’s circumstances, but it also puts us in our customers’ shoes to experience what they are feeling. This is where we find the innate struggle born out …continue reading Empathy, Design Thinking, And An Obsession With Customer-Centric Innovation

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