ADVISOR DETAILS

Joel Hoffmann

Joel Hoffmann

Automotive Strategist, Automotive Solutions Division, Intelligent Systems Group
INTEL CORPORATION
Joel leads the strategic focus for next generation automotive use cases, providing direction for silicon development that applies to cars several generations into the future. He also drives the infotainment group toward a common and open vision, which includes spearheading new market development around advanced driving technologies.
Pioneering open software innovation, Hoffmann has been involved in GENIVI Alliance since its inception, developed the original name and branding concepts, as well as continues as a board member, leads the marketing team, and holds officer title as Treasurer of the alliance. Continue the conversation on Twitter, @Intel_Joel
RECENT BLOG POSTS

The Internet of Things: Making a More Advanced Driving Experience

There are two principal influences inspiring the next generation of automotive innovation: safety and convenience. These two influences have helped advanced driver assistance systems (ADAS) begin to eclipse In-Vehicle Infotainment (IVI) as the main market focus. Consumers are demanding both … Read more >

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