IDF13 Day 2 Keynote Highlights & Takeaways

In many marketing strategies, you will often see product offerings get positioned in a Good / Better / Best kind of framework. Whether intentional or accidental, this morning’s keynote followed the same pattern, broken out by the VPs that presented. So let’s go through them in order..

Dr. Hermann Eul, Vice President & General Manager, Mobile and Communications Group

This was the “good” presentation, but not because there were some great news in the segment, but rather because the execution could have been better. On the upside, he was able to announce the new Atom-class processor called Bay Trail, formally known as: “Intel® Atom™ Z3000 Series.” You can read the full press release here:

But, some of the highlights of this amazing new product is that is built on our latest, cutting edge, 22nm process that uses the tri-gate transistors and is based on our ultra-efficient Silvermont architecture and will come with 4 cores. Perhaps the best part of this announcement was that, purely by coincidence (I swear the guy wasn’t a plant), our CEO got asked yesterday: “Tablets are cool and everything, but when do I get to edit video on a tablet?” I believe Brian’s answer was roughly “soon.” Well, we now know what Brian means by “soon” because, as part of a demo of what Bay Trail can do, live on stage the specialist used it to actually edit video on a tablet. From any angle you look at it, that was awesome! But then we slipped into the area that wasn’t so awesome. The next demo involved brining some fashion “expert” lady up on stage & the next 20 minutes seemed to drag on as she talked about things that I don’t understand. i think I’m in the core demographic of the audiance where I can honestly say that a) I’ve never walked down a cat walk & b) i have no intention of ever doing that, in the real world or the virtual one. While, mathematically I can appriciate the computational complexities of simmulating the  behavioer of cloth on an avatar, every minute of an IDF keynote is precisious and to waste it on this topic that didn’t resonate with the audiance really should have been reconsidered. But aside from that glitch, there was some great news and the future of Intel in tablets looks extremely bright!

Kirk Skaugen, Senior Vice President & General Manager, PC Client Group

This was definitely the better keynote because every keynote was amazing. There was a combination of Bay Trail and Haswell designs shown that really highlight the innovative designs that are either hear already or coming around the corner. The new term of #2in1 is really going to make people rethink their future purchase. I, like many other people that have tried a tablet, can see the advantages they have pretty easily. But, like most profesionals that spend more time typing on a keyboard than I’d care to admit, I sometimes need the power of a more conventiona computing experience. And that is where this 2in1 concept shines;

It is a Tablet when you want and a PC when you need it

it is literally the perverbial “best of both worlds” and that is an approach that has people talking. At one point they had 4 different folks with 4 different models – some slide, some detached, some flipped, and one of them did cartwheels – or ferriswheels as they called it. Since the keynote, I’ve spoken to several people and, interstingly, many different folks like the different solutions better. Which, says to me, the future will usen many of these various different approaces to get you what you really want – which is simply whatever you want, whatever you want, without compromises.

Another big part of Kirk’s talk was about the wonders of the vPro refesh. In fact there was 1 slide that had some amazing stuff on it, but he went through it so fast, it felt a little bit like an auction, but here’s the slide:

But then, as if the potential future of nevery having to remember a password again wasn’t good enough, we got a little peak at the next core product, codenamed Broadwell, which is based on 14 nm and was running live on stage. The interesting point was the showed it running the same bechnmark as a current generation processor (Haswell), but it consumed 30% Less Power! That is so cool (all pun intended) that there should actually be completely fanless versions of the future Intel Core products. How amazing is that?

Douglas Fisher, Vice President & General Manager, Software and Services Group

And last, but the best, was Doug Fisher, who closed out the keynote with great story after great story, including a brief conversation with an executive with Google.. All of that was to completely cement the sentiment what Intel is into Android in a big way. Between the two of them, there was tight commitment to be closely aliigned on all future releases which, quite honestly was music to my ears. In truth, I’ve been an Android Fan Boy since 1.6 and I think it is just brilliant. But then to find out that there are over 1,000 engineers at Intel devoted to JUST supporting OSes from Google, I thought that was just brilliant! But it didn’t stop there. Instead, there were some really cool tools and services that are available today for your use. In order that they were discussed, they were:

  • Beacon Mountain – fulling integrated Android development environment
  • Havok Project Anarchy – a FREE tool for developing for Android, iOS, and Tizen
  • The NEW Intel XDK – an HTML5 Cross-platform Development Kit that publishes to Windows 8, Windows Phone 8, Android, iOS, and Facebook
  • But the umbrella that covered it all was the Intel Developer Zone – the 1 place that any and all software developers can go to get all kinds of support regardless of the type of development they are doing. It doesn’t matter if you write for Windows, or for Android, or in HTML5, we’ve got all types of help for you from Tools to code snippets and other resources to help you to get your project finished! You can find it at: << go there and sign-up today to get kept informed of what’s going on!

    So that’s it – that’s what I saw – leave me a comment below if you have any questions or hit me on social media at:

    ~ +Eric Mantion on Google+ or @CaptGeek on Twitter

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    IDF13 Day 1 Keynote Highlights &amp; Takeaways

    So, this is not my first rodeo (as the saying goes) – in fact, I’ve been going to IDF, on and off, for over 10 years, starting with my time when I was a semiconductor analyst. And, yes, I now work for Intel, so some may feel my opinion is biased, but, regardless, here it is anyway:
         This morning was the best IDF Keynote I’ve ever seen
    What made this morning better? If I had to summarize it, I’d say it breaks down into 3 things: Intimacy, Lifestyle, and Leadership. Let me explain…
    The very first thing I noticed this morning was, before Brian Krzanich said his first word was how he was dressed. Not only did he not wear a tie, but he didn’t even wear a jacket. The tone was very casual, but not in a lazy way. When he spoke, on stage, he went right out to he front of it, basically as far out to the audience as he could, as if he wanted to say “I am one of you – I’m a Geek & I’m proud of it.” Now, someone will say that a slight shift to a dress code & positioning on stage doesn’t much matter, but I would completely disagree because, before joining Intel in 2005, I knew well the biggest criticisms of Intel. In one word, it would have been Arrogance. In three words, it would have been “Intel Doesn’t Listen.” Now, I think that is changing, which I think is a great thing. But it wasn’t just the lack of a jacking and where he stood – the subtleties continued when our new President, Renée James did her keynote. Not once did she hold up a wafer. Not once did she say the word Gigahertz. But, what she did talk about was how Intel was making life better. During Brian’s portion, he talked about the   Intel Quark SoC, which is planned to be 1/5th the size of Intel Atom processors and 1/10th the power consumption. But when Renée spoke, she addressed the why wearables mattered. A great example was what I called a “Hospital-in-a-Patch” that didn’t look much different thank an anti-smoking patch, but would be able to monitor several of your medical vitals no matter where you were. While still in development, it shows the amazing promise of the not-too-distant-future. But she didn’t just pontificate, she brought out an Intel Fellow, Eric Dishman who told a very personal story. Arguably, it was the most personal story a person could tell because it was not only about his own 24-year battle with Cancer, but also how mapping his genome has led his doctors to a path that, thankfully, gave them the opportunity to tell him the magical words: “Eric, you’re cancer free.” I don’t know how you can get more personal, more intimate that that in a story. But it didn’t stop there. Then Renée was finished, Brian re-joined her on stage for the first-ever, “open Q&A with the CEO and the President of Intel.” This has never been done in the history of IDF, but I loved that it did. To me, it signaled change. To me, it was a message: “Yes, we know we make amazing silicon, but none of it means anything if we don’t have get hardware partners to put them into products and great software partners that make the magic happen. In short, Intel is nothing without our partners, so we want you to know that we care, deeply, about you. We want to have a closer, more intimate relationship with you and do amazing, wonderful things together…
    What is the difference between Ordinary and Extraordinary. Renée said it best: Intelligence. What happens when everything gets smarter? The simple answer is life gets better. Whether it is critical technology like the Hospital-in-a-Patch mentioned above or just convenient technology, as things get smarter, life gets better. For example, what if every parking meter was smarter? What if, before you leave your car, you put your smart phone next to the NFC sensor on the parking meter to register your phone. Then, if your meal is running long, it sends you a quick message of “your meter is running low, would you like to refill it?” and, with a simple press of the button, you can. How great would that be? When I was trying to explain the implications today at lunch, I used the table we were eating at as an example. What if, when you sat down, your table was your menu? Instead of the wait staff having to go back and forth, asking if you were ready to order, as soon as you were, you ordered. Also, the moment the kitchen runs out of “Catfish” then all the menus are automatically updated so that option would be grayed out. Also, as soon as you were ready to pay your bill, you could, right on the table, with the NFC on your phone. Or, if you wanted some help, you could just push a button like you do on an airplane & your server could come right out. But this doesn’t just help customers, it would help the restaurateurs as well. If you could save 10 minutes for every customer, a eating establish might be able to fit an entirely extra sitting in the course of a dining cycle. For the fixed costs of the chief & kitchen staff, that could be the difference between being profitable and closing your doors. But these types of “Lifestyle Computing” – or integrated computing, depending on how you looked at it – wasn’t just about tiny, minuscule computers, but also on the other end, the Big Data server rooms. For example, you want better healthcare, then your doctors need to get to know you better, and far better than you can do from just a form. They need to map your Genome, which, if your curious, is about a Petabyte of Data. For those not so familiar with these prefixes, that is around a thousand Terabytes or around a million Gigabytes. So, take that smart phone with 1GB of memory & put it in a pile with a million other phones – that’s the data required to map EVERY person’s genome. Multiple that by the 1/3 of all women and 1/2 of all men that will be diagnosed with cancer in their lifetime and you get to the legal definition of a “butt-load of data.” But, never fear, the new i5 Xeon processors being launched this week are up to that task. So, your lifestyle computing – whether it is wearables devices or warehouse of servers, Intel has got you covered. And that brings us to our last category…
    It was subtle, but our new CEO – affectionately called “BK” in the halls of Intel – put all Intel employees on notice:
         If it computers, we will lead
    To me, that is vision. That is leadership. There was no squishy areas there, no caveats, no outs. It was simple, straight-forward, and to the point. If it computes, than Intel will do its best so serve that market segment as well as we can. Oh, and, if you missed it, in the future, everything will compute. Your grandpa’s favorite recliner won’t just recline, but rather it will watch him. It will monitor his vitals it will check to see if he’s been siting there past when he was supposed to take his medication and alert him if it needs to. And, heaven forbid, he should have a heart attack while sitting there in an empty house, he will be helped, immediately, even faster than if you were in the next room. In essence, in the future, no seasoned citizen will ever be sitting in an empty house again, but houses, furniture, kitchens, everything will be smarter and connected. Making your life, my life, and most importantly, the lives of the people we love, not only better, but, ideally, longer – as long as possible. Roughly a century ago, we were went through an important transformation – an electrical one. Instead of candles, we gained electric lights. Instead of washboards, we gained washing machines. Instead of a hand pump in your kitchen, we gained running water. Now we are on the cusp of the next transformation: Intelligence. Instead of an electric light, we’ll get a smart one – that turns itself off when not needed (like when no one is in the room) and turns itself on when needed. Instead of washing machines, we’ll get smart ones that analyses the soiling of your clothes and put in the right combination of detergent chemicals to optimize the cleaning. Instead of running water, we’ll gain smart faucets that automatically detects if the water coming out has a higher than allowable amount of harmful chemicals. It doesn’t matter what you pick – a bed, a pool, and gym, with greater intelligence comes a better life, just as electricity has been improving life for the last century or more. General Electrics’ age old tag line has been “We bring good things to life.” Perhaps Intel should adopt: “We bring better things to life,” because, as we lead in everything that computes, from wearables to phones to tablets to 2in1s and Ultrabooks to desktop PCs, and, of course, servers, life will get better, for everyone. And I, as one particularly proud Intel employee, doesn’t mind saying, that is a future that feels wonderful. Which, as it happens, was one of the pieces of closing advice from this morning’s keynote – a quote from one of our founders, Robert Noyce:

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    The Soft-ware-er Side of IDF13

    So, it is that time of the year again: the next Intel Developer Forum is next week and it looks to be a great one. As usual, there will be lots of great keynotes, cool demos, fun parties, and the balance of activities that will keep you abreast of the great things that Intel has or are around the corner. But, with a show this big, with some much to see and do, we know that, sometimes it helps to put a filter on the event so that you don’t miss the things that matters to you the most. Here in the Software Group at Intel, we know that some IDF attendees are a a little more special than others. We know that some folks can create entire worlds just by typing and never have to touch a soldering iron to make something amazing. And it is with the Software Professionals, Code Ninjas, and App Developers in mind that this blog entry is written. There are 3 days to IDF so we want to help our Software Brethren to maximize their time at the show! So, with that, here’s what the over arching schedule looks like:

    So, some key things to note, besides the obvious Breakfast every day between 7:30 and 9AM followed immediately be each day’s keynote is that:
    • Tuesday night there is a Party JUST for Software Developers – register here: 
    • Tuesday & Wednesday from 11AM to 3PM there is a Code for Good Hackathon for students (2nd Floor)
    • Tuesday, Wednesday, and Thursday, we’ll have food truck out from 11AM to 1PM on both Mission & Howard Streets (1/2 way between 3rd & 4th street)
    • Tuesday, Wednesday, and Thursday, in the HTML5 Community there is a daily drawing for an Acer Iconia W3-810-1416 8.1-Inch 64 GB Tablet
      • At 6:45 PM on Tuesday & Wednesday and 1:45PM on Thursday – must be present to win – see booth for rules
      • The associated Keyboard is included – subject to change without notice
    • Wednesday from 4PM to 7PM there is a “Pub Crawl” in the tech showcase to add a little libation to our demos
    • Wednesday from 5PM to 7PM, come by the Software Group’s booth to meet our Executives
    • Wednesday from 11AM to 11:30, hear Robot Master Engineer Dave Shinsel introduce his robot Loki
    • Wednesday from 

       to 12PM, hear Intel General Manager Peter Biddle speak on “Commit to the Crazy

    • Wednesday from  

       to 6PM, professor Tom Murphy will discuss Hack-a-thons inspiring intercity students

    To dive a little deeper, if you can come by the Software Group’s booth, there are a number of great demos on everything from Android to Big Data and amazing things in between. Also, in the HTML5 community, there are other cool demos including Comic Director and free tools to help you make cool things with HTML5. Just to help you get your bearings, here’s a map of the Tech Showcase this year:
    But, we know great Code Commandos are about more than just parties and demos, that’s why there is an entire track devoted to software (SFT in the catalog), but if you want the PDF cheat sheet, you can get it here:
    So, that’s it, the highlights – the parties not to miss – some of the key giveaways & secret tricks – plus some maps to help you get places in a hurry!
    For those of you that will be joining this year, we hope to see you around.
    For those of you that will not be about to join us this year, don’t despair: we will be doing our best to keep you up-to-date with Live Tweets, Facebook posts, and blogs as often as we can. If you want a complete list of Twitter Handles that will be Tweeting from the show, see:   
    We hope you found this useful, but if you have questions, you can always find us at @IntelSoftware and on our Facebook page – so let us know the things you want to hear about – we’d love to get the conversation started!
    ~ +Eric Mantion on Google+ or @CaptGeek on Twitter

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    The True Benefits of Computing

    When people think of computing, some may think of “Angry Birds” or “YouTube” – but there is a lot more benefits – some of it behind the scenes – that people derive from computing than just some leisure activities. In this post, we review some of the deeper benefits people enjoy from computing today & in the near future! Read more >

    Computer Interaction Evolves

    When I was a kid, growing up, I loved Science Fiction shows like Star Trek – where the characters would just “talk” to their computers & those magical machines would perform near miracles. While we aren’t quite to the level of interaction yet, from my observations from the Microsoft Worldwide Partner Conference, it seems clear that we are on a great path to how we interact with computers in the future! Read more >

    Microsoft WPC 2012 Day 1 Highlights

    For anyone that didn’t catch my first blog, this is my first time attending WPC and, even though the first day is only half done, there’s a ton to talk about. However, before I get started, I want to make a confession: I am NOT a Microsoft fan boy. I mean I’ve used Microsoft products since MS-DOS 3.1 (and I remember the “big” changes in 3.11!), but I’ve used Macintosh products for nearly as long (the first computer I willingly bought was a MacBook 440 with 4 MEGABYTES of memory!) and I’ve used (and enjoyed) Linux for the last 6 years or so (and every computer at home dual-boots). Plus, I have an Android cell phone and tablet, plus I own an Xbox 360 and Wii. So, when I speak about technology, understand that I use all kinds of different technologies and love them all.

    Read more… Read more >