I’d like to consider myself a “fashion-conscious” kind of guy, ”fashion-forward” is probably a stretch (and no… comments are not welcome on that point). I do however appreciate innovation in any form. Last week I had my first opportunity to get a glimpse of how the fashion and retail industries are innovating. Specifically around in-store experiences and shopper assistance, the likes of [...] Read more
I helped pioneer social media techniques that laid the foundations for Intel to leverage Web 2.0. I designed and built this external blog at http://blogs.intel.com, establishing the infrastructure, legal, security and publishing guidelines that integrated social media into Intel's marketing mix.
I led a 4-year research project with MIT that researched online trust and digital marketing strategies. My Intel and MIT researchers designed innovative approaches to increase user confidence and trust in online media experiences. I'm also the designer of the Intel Download Center and many highly-trafficked sections of Intel's web systems.
Lecturer on digital innovation and social media at the Yale Center for Customer Insights, MIT Center for Digital Business, Innotech, SxSW Interactive, the Marketing Sciences Institute, the Experiential Marketing Summit, to name a few.
Adjunct faculty at Portland State University, I also sit on the Executive Board of the Internet Strategy Forum, the Center for Consumer Research at St. Joseph's University, the Marketing Advisory Track at Northeastern University and a member of the City Club of Portland.
RECENT BLOG POSTS
The 2011 Consumer Electronics show in Las Vegas saw a new dimension of mobile and smart phone device usage by attendees. Not only were these devices on display on the show floor, but many exhibitors asked their guests to “check-in”… Read more >
When you hear the number 32, what comes to mind? For me, 32 makes me think of Intel’s 32 nm process technology. Intel’s launch at CES of its Intel Core family of processors marked the first time systems based on 32 nm were made available and now you can find Intel’s 2010 Core(r) Ultra-Low Voltage [...] Read more >