Daily Archives: September 14, 2017

I Know I Need to Change – Now What?

Do any of the following look familiar? Lack of leadership, hesitation from leadership, lack of skills, lack of alignment, culture challenges, unclear metrics for success, difficulty attracting talent, lack of employee buy-in, fear of failure, ambiguity surrounding accountability, lack of customer centricity, digital as a bolt-on, lack of empowerment. That’s not an exhaustive list, but …continue reading I Know I Need to Change – Now What?

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The Most Effective Brand Affinity Known to Retail

I’m a big fan of The Economist, and consider it a must-read publication. Most of the time I’ll quote their findings chapter and verse. But this week’s article on customer loyalty programs (“Forsake All Others”, US edition, September 9th.) left me wanting to send the writer (and editor, too) back to the copy desk. There’s …continue reading The Most Effective Brand Affinity Known to Retail

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#GartnerDWS London: Intel Covers Creating Digital Disruption at Digital Workplace Summit

By way of brief introduction, I’m Kaitlin Murphy, director of marketing for our business client platform team at Intel. I get to be part of a team that is forward leading when it comes to digital transformation for business. Digital transformation is a topic that is now part of our everyday vernacular in the business …continue reading #GartnerDWS London: Intel Covers Creating Digital Disruption at Digital Workplace Summit

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Design Thinking Is About Integrated Solutions

The digital universe provides countless possibilities for innovation. Whether we stretch the boundaries of mobility and cloud solutions with mobile device apps, IoT devices, or real-time enterprise applications, integrated solutions are critical to delivering a complete user experience (UX), which is one of the core principles of design thinking. Success comes from designing integrated solutions …continue reading Design Thinking Is About Integrated Solutions

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