Daily Archives: July 23, 2017

The Art And Science Of Customer Empathy In Design Thinking

Customer-centric solutions demand empathy. But, how we employ this principle within design thinking is as critical—if not more—as what we do in the process. Certain slices can be easily repeated—that’s the science part. However, not everything fits neatly into a template. More than anything else, we rely on our creativity to accurately frame a problem …continue reading The Art And Science Of Customer Empathy In Design Thinking

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