Intel is renowned for producing leading-edge technologies that have revolutionized almost every aspect of our daily lives. To make these advancements possible, Intel chooses to invest in a crucial resource: its communities and people. We understand that corporate social responsibility is more than just a “feel-good” strategy; it is a necessary pledge to empower communities. Our CSR efforts encourage social innovation, promote gender equality, contribute to environmental sustainability and transform education programs.
2012 has been a benchmark year for our employee engagement in their communities, with 44% of our employees in Asia Pacific taking part in volunteer programs and contributing more than 105,000 volunteer hours. That is 30% more hours than a year ago, and more than twice the level in 2010.
At the cornerstone of any CSR program is the commitment to ‘give back’ to the community. This year Intel Malaysia celebrated its 40th anniversary of operations in the country. From humble beginnings in 1972, when the site was merely a field, Intel Malaysia has grown to more than 9,000 employees across two campuses, making it easily Intel’s largest site overseas. To thank the employees and their families who have contributed to making this possible, we have made this year a celebration of our community. Intel CEO Paul Otellini kicked off the street party celebrations saying: “thank you for all you’ve given us for the last four decades”.
This year, both Intel Malaysia and Intel Vietnam were nominated for the 14th Annual Award for Corporate Excellence (ACE) by the US Department of State. The award went to Intel Vietnam in a ceremony presided over by Secretary of State Hillary Clinton where she commended Intel Vietnam for being a “national leader in promoting education, sustainable development, and empowering women.”
Part of Intel’s commitment to CSR is to be a leader and role model of good corporate citizenship throughout the Asia Pacific region and around the world. This comes with the additional responsibility of encouraging other companies to follow suit. Intel takes this responsibility seriously and we continue to drive the conversation on best-practice CSR initiatives.
Earlier this year, Intel co-hosted the Asian Forum on CSR in Bangkok , Thailand and extended its commitment with the Asia Institute of Management to co-host the event for another three years. As Asia’s foremost conference on CSR, the forum encourages interaction and heightens environmental and social awareness among key players in the region. During the conference, Intel’s Suzanne Fallender delivered a keynote address, and Russell Campbell led break-out discussions. Intel also co-hosted the Asia NGO Innovation Summit 2012 in Seoul, Korea, which brought together 100 thought leaders in social innovation from across 16 countries. The summit focused on the roles that the public, private and social sectors play in delivering positive social change and innovation.
Whether it’s spearheading the discussion on CSR or leading by example with our volunteerism throughout the region, Intel is bringing positive environmental, social and economic change to Asia Pacific. As we look toward 2013, we remain determined to enable cohesion between individuals and communities and encourage greater collaboration to bring prosperity to the region.