API Management for Healthcare

It’s springtime and there is a buzz in the air.  The API Management market place is heating up.  Businesses are seeing the value in exposing data.  In the world of Healthcare IT, the drive to accelerate electronic health record adoption collides with the API trend.  What market sector could benefit more from the cost control and revenue generating benefits of API Management than Healthcare? Exposing healthcare data is the key to driving innovation, reducing costs and generating new revenue streams. The Intel Mashery API Management platform can make it happen.


Meaningful Use is pushing for more exposure of clinical data.  If public health records can be made accessible, healthcare can be modernized.  But data must be protected from hackers and made available only to authorized users.  Intel’s API Management solution can secure services, provide threat defense, IaaS cloud scalability, authentication/authorization, data translation and high performance for RESTful APIs access. Intel is working with public health providers to expose patient data. 

Reduce Cost

Mashery provides the data conversion needed to transform legacy web services to RESTful services.  Data transformation features enable XML to JSON and with Informatica’s potent data transformation services embedded in Expressway, HL7 V2 can be converted to mobile ready formats. Once the services are made available, the cost savings can be even greater. APIs enable self-service and fast to market application development. In the US, healthcare costs make up the largest component of the National budget and the numbers are still growing.  API Management for healthcare services can be a factor in controlling spending in this sector.



Generate Revenue

Removing patient specific data from the clinical information adds another layer of security. Deidentification can be achieved as part of the API Management process by encrypting the Personally Identifiable Information (PII). EAM provides powerful format preserving PII tools provided that will hide the PII from public view.  With anonymous healthcare data, the possibilities for innovation expand. Consider Aetna’s CarePass API Portal (powered by Mashery).  Healthcare APIs are available from Walgreens allowing mobile access to prescription refills, NutritionIx and Food Care are exposing nutrition data to power health and diet applications and Good Rx lists web services that help you find the lowest price for a pharmaceutical.  Imagine how the provider of these healthcare APIs can take advantage of the developer community to create applications that will drive new revenue.  The New York Times, Flixter and Netflix have shown what a strong API strategy can do for growing business. The same revenue models can be applied to HIE. APIs allow for easy partnering EHRs with insurance providers, Physician groups with pharmacies, Patient portals with health clubs, HIE’s with labs and more.  Follow the HIE standards, securely expose the data and, as they say in API terms, Mash ’em up!

Healthcare data exposed as APIs makes businesses sense for the healthcare industry.  The innovation that results from increased exposure of patient and clinical analysis data will generate new revenues beyond the short term bonuses from meaningful use incentives.  The changes that can come from simplifying healthcare for mobility can feed more data into decision support and can make API Management a big factor in improving patient outcomes. Join us at Health:Refactored in Mountain View, May 13-14, and see Intel Mashery in action with a case study from Blue Cross Blue Shield Association.

Wendy Bohner

About Wendy Bohner

I am currently working on Interface Integration at Intel for Application Security and Identity Products. Experienced in HL7, HIPAA, J2EE, .NET and Web development technologies. Industry experience in healthcare, benefits administration and telecommunications. As a PreSales Engineer, I am advising customers on solutions for API Management, SOA, Cloud, Security and Identity. My prior roles include development team lead for GE Healthcare, Software development consultant for AON-Hewitt and manager at AT&T. I enjoy reading and following the Chicago sports teams in my free time.

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