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	<title>Blogs@Intel</title>
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	<id>tag:blogs.intel.com,2008://4</id>
	<updated>2008-05-16T22:32:42Z</updated>
	<subtitle>Innovative online dialogues</subtitle>
	<generator uri="http://www.sixapart.com/movabletype/">Movable Type Enterprise 1.53</generator>
	
						<entry>
				<title>Surviving the Data Center Crisis - Part 4 - Thinking outside the Box</title>
				<link rel="alternate" type="text/html" href="http://communities.intel.com/openport/blogs/server/2008/05/16/surviving-the-data-center-crisis-part-4-thinking-outside-the-box" />
				<id>communities.intel.com:0a74505273782d196f563314a72014dcb3e6ce41</id>
				
				<published>2008-05-16T13:56:49Z</published>
				<updated>2008-05-14T12:43:18Z</updated>
				
				<summary>Part four of three

Hopefully if you are watching this, you have already seen the first three installments I did on surviving data center crisis. A quick recap, the premise ( aka crisis ) is, You are running out of capacity. 

According to Green Tech World, TMC 2007 &quot;81% of IT mgrs will exceed capacity for power or space in the next 5 years&quot;. 

In the first three video segments I spoke to three complementary approaches, that taken together could give you as much as 50X the data center capacity in your existing power and space .

Summarizing: 

Data Center Crisis - How to Survive... Refresh with todays advanced high performing servers
Data Center Crisis - Part 2 - Using Virtualization... Virtualize and Consolidate
Data Center Crisis - Part 3 - Getting Dense- Use every Watt

Today I want to address two follow-up questions: 

One, Where to go next when I used up all this new capacity? 	Two, Who can help me get there?
The answers, it turns out, are related.

Moving outside the box is the 4^th^ strategy, and like the other strategies, it can be used anytime, in complement with the other three strategies. 

Step to outside the boxness: 

 
Moving outside the box allows it manager to move work that can be efficiently run elsewhere ( things like email ) outside the data center, and focus on the highest business value or least movable work inside.

As to who can help you get here. The system integrator/IT Outsourcer community offers support in all four strategies I have outlined. 

My recommendation is to examine your situation, and your growth projection, and create a plan using all four strategies that will preclude the major capital expense of data center construction. Avoiding that 10 to 50 million dollar capital hit should be a very compelling proposal.

&gt;</summary>
									<author>
						<name>Ken Lloyd</name>
						<uri>http%3A%2F%2Fcommunities.intel.com%2Fopenport%2Fpeople%2FK_Lloyd</uri>
					</author>
				
														<category term="datacenter" scheme="http://communities.intel.com/openport/blogs/server/tags/datacenter" />
										<category term="data_center" scheme="http://communities.intel.com/openport/blogs/server/tags/data_center" />
										<category term="efficiency" scheme="http://communities.intel.com/openport/blogs/server/tags/efficiency" />
										<category term="virtualization" scheme="http://communities.intel.com/openport/blogs/server/tags/virtualization" />
										<category term="refresh" scheme="http://communities.intel.com/openport/blogs/server/tags/refresh" />
										<category term="density" scheme="http://communities.intel.com/openport/blogs/server/tags/density" />
					
				
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			</entry>
					<entry>
				<title>Streamed Computing jumps onto vPro&apos;s BlogTalkRadio show May 20th!</title>
				<link rel="alternate" type="text/html" href="http://communities.intel.com/openport/blogs/proexpert/2008/05/15/streamed-computing-jumps-onto-vpros-blogtalkradio-show-may-20th" />
				<id>communities.intel.com:0b4f10e290751d13e56aa325ccb48e084a063f3f</id>
				
				<published>2008-05-15T16:58:53Z</published>
				<updated>2008-05-15T16:01:49Z</updated>
				
				<summary>COMING UP: Don&apos;t miss out this week! You will be able to catch Josh Hilliker, Russ Pam, and Jeff Torello&apos;s live chat with Jason Davidson and Mike Ferron-Jones. The show will be on the spectrum of emerging compute models and recommendations for when to consider each model. Feel free to check out this slide deck, you can bring up any questions you have during the show: Slide Deck

Also, remember that there are THREE ways to listen to our show. Not only can you call in and participate live, but you can stream live online or download the show afterwards!

When: TUESDAY, May 20th @ 3:30 PM
Call-in Number: (347) 326-9831
http://www.blogtalkradio.com/openport  

&gt;</summary>
									<author>
						<name>Kelsey Witherow</name>
						<uri>http%3A%2F%2Fcommunities.intel.com%2Fopenport%2Fpeople%2FKelsey_Witherow</uri>
					</author>
				
														<category term="streamed_computing" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/streamed_computing" />
										<category term="blogtalkradio" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/blogtalkradio" />
										<category term="vpro_radio" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/vpro_radio" />
										<category term="hilliker" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/hilliker" />
										<category term="kelsey_witherow" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/kelsey_witherow" />
										<category term="russ_pam" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/russ_pam" />
										<category term="jeff_torello" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/jeff_torello" />
					
				
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			</entry>
					<entry>
				<title>VIDEO:  Who Will Be Our Next Top High School Scientists?</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/csr/2008/05/video_who_will_be_our_next_top.php" />
				<id>tag:blogs.intel.com,2008:/csr//16.1715</id>
				
				<published>2008-05-15T16:25:45Z</published>
				<updated>2008-05-15T17:49:03Z</updated>
				
				<summary>We are hours away from the official announcement. Tomorrow at the Intel International Science and Engineering Fair in Atlanta, three students will be ranked the top high school science students. The top three will return home with $50,000 each from...</summary>
									<author>
						<name>Ken Kaplan</name>
						<uri>http%3A%2F%2Fblogs.intel.com%2Ftechnology%2F2008%2F02%2Fprofile_ken_kaplan.php</uri>
					</author>
				
														<category term="isef08" scheme="http://blogs.intel.com/csr/tag/isef08" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p>We are hours away from the official announcement.  Tomorrow at the <a href="http://www.intel.com/education/isef">Intel International Science and Engineering Fair</a> in Atlanta, three students will be ranked the top high school science students.  The top three will return home with $50,000 each from the Intel Foundation.</p>

<p>Winners will be posted on the <a href="www.societyforscience.org">Society for Science and the Public</a> website immediately following the ceremony.</p>

<p>You can comb through and pick who you think will rank among the winners. Check many of the student stories and science projects we&#8217;ve been sharing through <a href="http://www.flickr.com/groups/isef08/">photos</a>, <a href="http://www.youtube.com/results?search_query=ISEF08&amp;search=Search">video</a>, <a href="http://www.utterz.com/~t-Intel%20ISEF2008/list.php">audio</a> and mini-notes on <a href="http://www.Twitter.com/isef08">Twitter</a> this week.  </p>

				<p>For starters, here is a collection of videos you can see together in the custom player created by my <a href="http://www.intel.com/pressroom">Intel Pressroom</a> Web wonderboy Patrick Darling. </p>

<p>All you proud moms, dads, uncles, aunts, brothers, sisters, teachers and friends of science, you can even grab the code for this player and embed it in your blog.</p>

If you have trouble viewing these videos, your browser is not set to support iframes.

<p>Want more? Check out some <a href="http://blog.wired.com/geekdad/science_fair/index.html">great video blogs from GeekDad</a>, who was sponsored by the Intel ISEF08 team.  And the <a href="http://blog.wired.com/geekdad/science_fair/index.html">blog at Scientific America</a> has some great ISEF stories, including a wrap up of Physics projects.</p>

<p>Take a look and let us know what projects inspire you.</p>

<p>Congratulations to all of the 1,500 students from over 50 countries to joined together, made friends and competed hard.  </p>

									
				
				
				
										Comments (0)
					
			>]]>
				</content>
			</entry>
					<entry>
				<title>Saving Energy Part III - &quot; Verdiem: Nyquil for energy-hog PCs &quot;</title>
				<link rel="alternate" type="text/html" href="http://communities.intel.com/openport/blogs/proexpert/2008/05/15/saving-energy-part-iii-verdiem-nyquil-for-energyhog-pcs-" />
				<id>communities.intel.com:8947a3405a4a1d33711ec199b03eb76cea715af1</id>
				
				<published>2008-05-15T13:56:30Z</published>
				<updated>2008-05-15T13:47:10Z</updated>
				
				<summary>On the quest to find tools that showcase saving energy, $$&apos;s &amp; overall how to optimize your energy bill I ran across this cNET Article titled:   Verdiem: Nyquil for energy-hog PCs
Full Details: http://www.news.com/8301-11128_3-9942968-54.html?tag=blog.promos. 

I pulled this quote out as it applies to the vPro community.  

&quot;Verdiem Surveyor 5.0 has a console to centrally configure different devices and additional reporting tools. It also has better integration with Windows Vista and integrates with Intel&apos;s vPro PC management technology so that it can access machines that aren&apos;t turned on&quot; 

I think this may be a good tool to showcase the quest on &quot;saving energy&quot; that I have been discussing in my last few energy posts.  I dug in deeper and found this site - http://www.greenmypcs.com/  in which they have a free download kit of information it looks like - I have to download &amp; check it out. 

If you are on this same quest.. let&apos;s check it out together &amp; let me know your input on this blog.   

Josh&gt;</summary>
									<author>
						<name>Josh Hilliker</name>
						<uri>http%3A%2F%2Fcommunities.intel.com%2Fopenport%2Fpeople%2Fjosh.hilliker</uri>
					</author>
				
														<category term="energy" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/energy" />
										<category term="green" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/green" />
										<category term="josh_hilliker" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/josh_hilliker" />
										<category term="vpro_expert_center" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/vpro_expert_center" />
										<category term="roi" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/roi" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					
				</content>
			</entry>
					<entry>
				<title>Handling vPro AMT FQDN issues with Out of Band Management Solution</title>
				<link rel="alternate" type="text/html" href="http://communities.intel.com/openport/blogs/proexpert/2008/05/15/handling-vpro-amt-fqdn-issues-with-out-of-band-management-solution" />
				<id>communities.intel.com:1208649c4457239ca95e3f95169fd41aad664011</id>
				
				<published>2008-05-15T13:35:07Z</published>
				<updated>2008-05-15T13:31:59Z</updated>
				
				<summary><![CDATA[
The primary key of identity for an AMT computer is its Fully Qualified Domain Name (FQDN). One of the essential parts of the setup and configuration process (Provisioning) is when Altiris attempts to map a valid FQDN inside the IntelAMT database. This article covers how to handle FQDN issues, including ways to correct invalid entries, the best method to avoid the issues, and how it all works. If you're using Altiris Out of Band Management for provisioning, this is a must read!

Introduction
The two key identity items for vPro are the UUID (Universally unique Identification) and the FQDN. The UUID is contained within the hello packet sent by AMT, but the FQDN is not held within AMT without Provisioning. This means it is up to Altiris to acquire the system's FQDN. While this may sound simple, the problems arise when the system is in its setup process, whether prepping or being imaged, having software and scripts rolled out to provision and join the system to the domain, including when its final identity on the Domain and network are established and it received a new IP Address.

Preferred Provisioning method
For specifics I'll refer to the Best Practices document, but for the general steps to be followed specifically for the FQDN I'll provide the steps below.



LINK: http://juice.altiris.com/article/2810/best-practices-configuring-intel-vpro-capable-system-within-symantecaltiris-vpro-toolki





Image the system with the Operating System, including any post-imaging work to get the system configured. This includes rolling out software or scripts.
Join the system to the Domain after it has its rightful identity. The computer name should be set. When the computer is joined to the domain, this will provide the valid operable FQDN.
Install the Altiris Agent on the system. This provides the information for the FQDN in the Inv_AeX_AC_Location table. NOTE: If the Altiris Agent was part of the image, make sure the system sends Basic Inventory again after the system has been joined to the network to ensure we have the valid FQDN within the Altiris database.
Ensure the Out of Band Discovery package is enabled and configured via the collection to go to all machines. NOTE: This step is essential because OOB Discovery will pick up the FQDN from the Basic Inventory and map it in the IntelAMT database. This screenshot shows where the data is located: 
Now if the hello message was sent before the above steps were completed, normally it will recover as long as the process completes before 24 hours have passed. 24 hours is the period of time the hello packets will be sent from the client. AMT will continue to send hello packets throughout the period UNTIL it is fully provisioned. This helps reestablish connection if the IP Address changes in the middle of the Provisioning process and the Server can't connect back up to the remote AMT system.


Preferred Provisioning Settings
Not all settings within Out of Band are FQDN friendly. The following items affect how Out of Band Management approaches provisioning.


Resource Synchronization - Make certain this is enabled! A Disabled Resource Synch policy will halt Provisioning, greatly increasing the change for FQDN problems when it is finally enabled.
Use DNS IP resolution to find FQDN when assigning profiles - This option, under the Resource Synchronization policy, is typically unreliable. While this option allows for bare-metal provisioning or Agentless provisioning, it also is at the mercy of the DNS and DHCP environment. It is highly recommended NOT to use this option unless you fully trust your DHCP and DNS environment. Factors to consider are:

IP Lease times - The lease times afforded systems may be short, increasing the possibility that when OOB fetches the FQDN via IP the lease will have expired and the wrong FQDN will be mapped.
PXE or other auxiliary boots - Often these types of systems will obtain a different IP address from DHCP as their identity is not the same as when the system is booted to the OS. 


Intel AMT 2.0+ to Profile - This option allows a default Profile to be setup for Provisioning. Make sure you've created a default profile and set it in the Resource Synchronization policy. Without a profile Provisioning will not occur.
Intel AMT requires authorization before provisioning - Under the General node within Provisioning, this option stops provisioning from occurring. The profile will not go down to the system until the system is selected, using the right-click to choose &lsquo;authorize'. This can aggravate FQDN problems by delaying full provisioning.


FQDN Fixes
Invalid FQDN in IntelAMT
The first issue stems from a variety of causes. The issue is that in the IntelAMT database, shown under the Intel AMT Systems node under Provisioning for Out of Band Management, the FQDN is invalid. The causes vary, but here are a few we've seen:


Reverse DNS IP Lookup is enabled - Unless your DHCP and DNS environment are rock solid, often IP Address leases expire, and other systems pick up the IPs that the AMT systems originally sent the Hello message with. When this occurs, the wrong FQDN is mapped.
IP Leases short - Often the IP Lease length can create a problem acquiring the correct FQDN. This can especially have problems with TLS as the FQDN is part of authentication using certificates.
FQDN is incomplete - When a system is in setup mode, sometimes the mapped FQDN is not part of a domain, resulting in the Host Name only being set as the FQDN.



IMPORTANT! When the FQDN is invalid in the IntelAMT database, Resource Synchronization can have troubles matching resources with their correct counterparts in the Altiris database. Because of this, duplicates can emerge. If the checkbox in Resource Synchronization labeled: &lsquo;Remove duplicate Intel AMT resources from Notification Server database' is checked, managed resources can get deleted from the Altiris database!

FQDN has Changed
Another not-uncommon occurrence is when a system changes identity. This can occur in a variety of ways, including:


The system has been reimaged
The computer name has been changed
The computer has been migrated to a new Domain
The system has switched subnets, resulting in a new FQDN



Regardless of the method, changing the FQDN on the system does not change it in the Intel ME or AMT firmware, and also does not change it within the Intel SCS component database (IntelAMT). When these are not synched up, it can cause problems when you need to manage the system via AMT when the computer is booted to the operating system. This particularly has problems when TLS is enabled and the provisioned certificate no longer matches the FQDN in Windows.

Issues Resolution
Since the Altiris Agent sends Basic Inventory daily by default, the Altiris database usually has a valid FQDN on record in the Inv_AeX_AC_location database table. We can run a query that will capture the correct FQDN from the Altiris database and insert it into the IntelAMT database, correcting any duplicate or invalid FQDN entries. This is the first step. The second step is to update the FQDN within AMT on the local systems. The following processes walk you through the resolution:

Update IntelAMT from Altiris

Open up SQL Query Analyzer or Microsoft SQL Server Management Studio.
Open a Query window within the database instance that contains both the Altiris database and the IntelAMT database.
Run the following query, though for testing purposes you can omit the line &lsquo;COMMIT TRANSACTION until you can verify the operation completed as expected. Once validated, run COMMIT TRANSACTION to complete the process: 	BEGIN TRANSACTION 	UPDATE intelamt.dbo.csti_amts SET fqdn = b.fqdn FROM (SELECT il.Fully Qualified domain name AS 'fqdn', 	REPLACE(oob.uuid, '-', '') AS 'uuid' FROM 	altiris.dbo.Inv_AeX_AC_Location il JOIN altiris.dbo.Inv_OOB_Capability oob ON 	oob._ResourceGuid = il._Resourceguid) b WHERE intelamt.dbo.csti_amts.uuid = b.uuid 	COMMIT TRANSACTION
Done! The FQDNs now match between Altiris and IntelAMT.


Update FQDN on local AMT

It is recommended to follow these steps in batches so as to not overwhelm the Intel SCS component. Perhaps run this against 100 systems at any one time, or run it against those systems you know have been updated. While it doesn't hurt to run this against systems that didn't have the FQDN changed from the above process, it is unnecessary if you are able to target those systems with invalid FQDNs. Note: This process assumes that the system can be reached via the SCS using the new FQDN supplied by Altiris. For TLS there may be complications we have not foreseen.
In the Altiris Console browse under View &gt; Solutions &gt; Out of Band Management &gt; Configuration &gt; Intel AMT Systems &gt; and select the Intel AMT Systems node.
Select one or more systems you need to update the local AMT FQDN on.
Right-click and choose the &lsquo;Re-provision...' option. 
Check the Action status node under Provisioning &gt; Logs &gt; Action Status for messages concerning the Re-provision attempts. You can also check the Log node for errors.
Done! The systems, when reprovisioned, should have the correct FQDN planted by the IntelAMT database entry that was updated from the Altiris database.


Conclusion
Use this article to resolve your FQDN issues to ensure ATM functionality is available when it is needed. The above process has been verified, though all environmental potential issues have not been explored. It is advised to test the process in your environment before implementing on a wide scale.>]]></summary>
									<author>
						<name>Joel Smith</name>
						<uri>http%3A%2F%2Fcommunities.intel.com%2Fopenport%2Fpeople%2Fjoelsmith</uri>
					</author>
				
														<category term="altiris" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/altiris" />
										<category term="amt" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/amt" />
										<category term="centrino_pro" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/centrino_pro" />
										<category term="troubleshoot" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/troubleshoot" />
										<category term="fqdn" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/fqdn" />
										<category term="symantec" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/symantec" />
					
				
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			</entry>
					<entry>
				<title>It’s the little things, really</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/csr/2008/05/its_the_little_things_really.php" />
				<id>tag:blogs.intel.com,2008:/csr//16.1714</id>
				
				<published>2008-05-15T13:29:05Z</published>
				<updated>2008-05-15T13:34:27Z</updated>
				
				<summary>My boss’ boss sent us all an email. The content was important and I read it with interest, but what really caught my attention was this little graphic and tagline at the bottom:...</summary>
									<author>
						<name>Perry Gruber</name>
						<uri>http%3A%2F%2Fblogs.intel.com%2Fcsr%2F2007%2F06%2Fperry_l_gruber.php</uri>
					</author>
				
														<category term="act" scheme="http://blogs.intel.com/csr/tag/act" />
										<category term="csr" scheme="http://blogs.intel.com/csr/tag/csr" />
										<category term="graphic" scheme="http://blogs.intel.com/csr/tag/graphic" />
										<category term="green" scheme="http://blogs.intel.com/csr/tag/green" />
										<category term="intel" scheme="http://blogs.intel.com/csr/tag/intel" />
										<category term="sustainability" scheme="http://blogs.intel.com/csr/tag/sustainability" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p>My boss’ boss sent us all an email. </p>

<p>The content was important and I read it with interest, but what really caught my attention was this little graphic and tagline at the bottom:</p>

<p><a href="http://blogs.intel.com/csr/2008/05/15/images/recycle.bmp"></a></p>

				<p>It’s a remarkable thing. I personally hardly ever print out emails, but I know quite a few people who do. Multiply that by a few hundred thousand people and a real impact to the environment begins to show up.</p>

<p>I have a friend who doesn’t vote. Even in this year’s exciting campaign, she refuses to cast a ballot because she feels it doesn’t make any difference. I can see her point to some degree when I think of the people who were disappointed with how the election went last time around, especially in Florida. But, being the optimist that I am, I still think a single person, as well as a seemingly simple statement innocuously appended to an email, can make a big difference. </p>

<p>I sent an email to my boss’ boss to give her props for role modeling the Think Global, Act Local mantra. Her reply: She had nothing to do with it, she said, it was her admin’s idea. Well kudos to her too.</p>

<p>Since I’ve attached it to my emails, I’ve seen the little green thing popping up in replies I get nowadays. I think the thing’s gone viral.</p>

<p>Feel free to join in by using this little item as a tagline in your emails. It’s a very easy way to express your commitment to going green…..</p>

									
				
				
				
										Comments (2)
					
			>]]>
				</content>
			</entry>
					<entry>
				<title>My search for the one device…..and the horrible failure that followed……</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/mobility/2008/05/my_search_for_the_one_devicean.php" />
				<id>tag:blogs.intel.com,2008:/mobility//22.1712</id>
				
				<published>2008-05-14T22:05:05Z</published>
				<updated>2008-05-16T09:13:44Z</updated>
				
				<summary>It’s nice to ease into things after a long sabbatical break. It’s amazing the soul searching you can enjoy stepping out of the tech industry for a brief, fleeting spell. But I’ve brought back with me a few words of...</summary>
									<author>
						<name>Craig Raymond</name>
						<uri>http%3A%2F%2Fblogs.intel.com%2Fces%2F2008%2F01%2Fprofile_craig_raymond.php</uri>
					</author>
				
														<category term="blog" scheme="http://blogs.intel.com/mobility/tag/blog" />
										<category term="demo" scheme="http://blogs.intel.com/mobility/tag/demo" />
										<category term="intel" scheme="http://blogs.intel.com/mobility/tag/intel" />
										<category term="intel" scheme="http://blogs.intel.com/mobility/tag/intel" />
										<category term="mids" scheme="http://blogs.intel.com/mobility/tag/mids" />
										<category term="mobile" scheme="http://blogs.intel.com/mobility/tag/mobile" />
										<category term="mobiledevice" scheme="http://blogs.intel.com/mobility/tag/mobiledevice" />
										<category term="mobilewimax" scheme="http://blogs.intel.com/mobility/tag/mobilewimax" />
										<category term="mobility" scheme="http://blogs.intel.com/mobility/tag/mobility" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p>It’s nice to ease into things after a long sabbatical break. It’s amazing the soul searching you can enjoy stepping out of the tech industry for a brief, fleeting spell.  But I’ve brought back with me a few words of wisdom to this week’s blog from the fruits of my travels. </p>

<p><strong><blockquote>I hate my phone.</blockquote></strong></p>

<p></p>

<p>It used to be a sort of non-confrontational thing.  I knew my phone was stupid, and I would forgive it, ‘cause it was only a dumb phone.  But if we just made phone calls together, everything was lovely.  Let’s say my expectations were low in the early stages of our relationship.  And then there were smarter and smarter phones; keyboards, push mail, and touch screens (oh my!).  Then I thought that my phone could be everything that I wanted her to be.  The one device for everything I need while away from my laptop.  </p>

<p>My 1st manager at Intel consistently wore 2 phones, a pager, blackberry (back when it was only a smart pager), mp3 player, and a belt around his waist.  He always commented on how it made him feel like Batman to have a utility belt.  I vowed that would never happen to me, ever.  And the dream of the one device was born.  </p>

				<blockquote>Ever feel like throwing your phone in the microwave?  I do.  Connect to Google in there, loser!</blockquote>

<p>My newest phone does it all.  GPS, WiFi, full QWERTY, Bluetooth, toothpaste dispenser, video, music; and it sucks at all of them.  It does web, but not the pages I want to go to.  It’s got GPS navigation, but sometimes it tells me I’m in the middle of the Pacific Ocean.  It can play videos and music, but if I do the battery gets sapped so bad I’m all out of juice so I can’t……um….oh, yeah.  Make phone calls.  And now I daydream about my phone from 5 years ago and think, “Wow.  We used to be great together.” </p>

<blockquote>I just had to glance over to my phone to make sure I wasn’t getting a call.  She’s extremely temperamental lately, giving me fewer and fewer rings to answer incoming calls.  Sometimes I think she’s laughing at me.  </blockquote>

<p>I’m done.  I’ve tried them all.  I demo gadgets, it’s my job.  And I can’t find the one device that does it all for me.  iPhone is soooooo close, but so far away.  The promise of cool and sexy MIDs raises my eyebrows of what the possibilities might be coming, but as a confessed gadget freak, I treat the phone like a jilted lover.  I’ve heard this story many times before, and it has the same ending.  Something involving me crying.  </p>

<p>So here’s what I want.  It shouldn’t be too unreasonable. One device, and I want it all.  </p>

<p>Ultimate Mobile Device Top 5</p>

<ul>
<li>Mobile web dies in 2008.  Give me the real stuff.  </li>
</ul>

<p>Full functioning browser.  Phone browsers are the worst, let me open YouTube, and the other pages will follow.  Safari on the iPhone is the closest, but give me PC java or don’t come at all.    </p>

<ul>
<li>Blazing fast connection…..to everything</li>
</ul>

<p>3G is almost there, but performs like an Olympic sprinter who turns an ankle every 300ft.  Fast…slow….fast….slow.  Also, I want the same experience I have wired in; gaming, video streaming, remote access.  Now that the Clearwire/Sprint deal is cooked, maybe we can finally see some WiMAX networks in ’08.  Most of all, I think it’s long overdue to have a usable video conference for our mobile devices (it&#8217;s not like I’m asking for flying cars here).</p>

<ul>
<li>Gaming  </li>
</ul>

<p>…and I mean a game that was not made before 1985, or a spin off of Tetris.  What makes the industry think just ‘cause I’m mobile I must love Pong. If you don’t know what I mean by handheld gaming, take a look at the PSP.</p>

<ul>
<li>Outside-in/Inside Out</li>
</ul>

<p>I’ve got a Core2Quad at home connected to the most advanced home network in 3 counties.  2TB of pics, docs, TV, and movies.  When I’m on the go, I want them all.  And when my device is full, I want to upload my content back home or to the web. It all started with Slingbox, now there’s no excuse to not have it all.</p>

<ul>
<li>Battery life, buddy!</li>
</ul>

<p>The deal breaker for the single device.  I feel slighted working at Intel with all of our hard work making higher performing, lower power processors, and introducing battery saving technologies in Integrated GFX and NAND flash disk drives.  What have the battery guys done for us lately?  We’ve been through 4 generations of power reducing mobile platforms, and I’m still using the same Li-Ion battery?  Get to work!!!  Toshiba was working on a new laptop battery powered by manure.  No thanks, but at least someone is trying.</p>

<p>Oh, and did I mention it had to make phone calls, too?  So that’s it.  My last “smartphone” has just hit the bin, and I’m going back to a slim candy bar, circa 2002.  It’s like a load has been taken off my shoulders, no longer forced to max 90min talk time and 15fps video.  I’m looking forward to using a mobile device without contempt.  I say let your phone be itself…….that is, until I find something better……    </p>

									
				
				
				
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				</content>
			</entry>
					<entry>
				<title>Looks like the Stick still beats the Carrot</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/csr/2008/05/looks_like_the_stick_still_bea.php" />
				<id>tag:blogs.intel.com,2008:/csr//16.1711</id>
				
				<published>2008-05-14T16:22:28Z</published>
				<updated>2008-05-14T16:36:33Z</updated>
				
				<summary>I don’t know how many of you saw the Business Insight piece in the WSJ on Monday, Does Being Ethical Pay? Here is another link to a summary just in case you don’t have access to the WSJ site....</summary>
									<author>
						<name>Dave Stangis</name>
						<uri>http%3A%2F%2Fblogs.intel.com%2Fcsr%2F2007%2F06%2Fprofile_dave_stangis.php</uri>
					</author>
				
														<category term="csr" scheme="http://blogs.intel.com/csr/tag/csr" />
										<category term="intel" scheme="http://blogs.intel.com/csr/tag/intel" />
										<category term="organic" scheme="http://blogs.intel.com/csr/tag/organic" />
										<category term="purchasedecisions" scheme="http://blogs.intel.com/csr/tag/purchasedecisions" />
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				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p>I don’t know how many of you saw the <a href="http://online.wsj.com/article/SB121018735490274425.html?mod=googlenews_wsj">Business Insight piece in the WSJ</a> on Monday, Does Being Ethical Pay?  Here is <a href="http://www.ncpa.org/sub/dpd/index.php?Article_ID=16542 ">another link</a> to a summary just in case you don’t have access to the WSJ site.</p>

				<p>Of course being ethical pays!  Especially when you compare it to being unethical!  I think they should have titled the story something closer to the title of this blog.  The story included several interesting, if crude conclusions based on a couple of scenarios tested with groups of 97 and 218 people respectively.</p>

<p>Go take a look at the article – it is much better than my quick take-aways here.  </p>

<p>1 - People are willing to pay a little more for a product produced in a socially responsible way. <br />
2 – People are even more willing to punish a product (or producer) by paying less or avoiding the purchase if they believe that product was produced in a socially irresponsible way. <br />
And, 3 – perhaps most importantly for business – there seems to be a threshold of goodness at which point the rewards from consumers reach a point of diminishing returns.</p>

<p>To be honest, I think all three of these outcomes are fairly intuitive, but it is still very interesting to see actual examples prove them out.  Much of the early genesis of CSR was born from managing risks.  It is this 3rd generation of CSR that has shifted focus to the business opportunity.  </p>

<p>There is much more in the story including some great links to resources and forums for those with more interest.  I guess if my 4th grade daughter had to summarize this story for future business leaders, it might go something like this.</p>

<p>1 – Don’t do bad things.
2 – Take care of the environment and people when making products.
3 – Be sure to communicate #1 and #2 to your customers.
4 – Be smart on your CSR investments to maximize long-term sustainability and shareholder return.</p>

<p>Ok, #4 is mine.  She hasn’t fully grasped consumer psychology, business and CSR yet.  Clearly I oversimplified.  If you have your own views - add them to the comments.</p>

									
				
				
				
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			</entry>
					<entry>
				<title>So what does RISC really mean to you?</title>
				<link rel="alternate" type="text/html" href="http://communities.intel.com/openport/blogs/server/2008/05/14/so-what-does-risc-really-mean-to-you" />
				<id>communities.intel.com:3dcddb2705e409ab0389292e47b38c49492c5c6d</id>
				
				<published>2008-05-14T16:05:20Z</published>
				<updated>2008-05-14T15:55:19Z</updated>
				
				<summary>Have you ever asked yourself that question when you are bombarded with marketing messages from multiple different companies on why choose their products vs. a competitors product?. As a non-Engineer in an engineer centric company, I certainly have thought about this several times and asked myself a very simple question  - Why should I choose one architecture type over another offering?

I suppose the best place is to start at the beginning and try and decipher the acronym soup of RISC, x86 etc. I decided to use my ‘old friend’ Wikipedia http://www.wikipedia.org/ to help with this process. What I found was another alphabet soup that I could have researched for hours, but try and simplify it below.  I attach my detailed definition findings at end of this blog. 

Simply put, RISC (pronounced risk) is a CPU design to use simplified instructions to execute very fast thus providing higher performance. x86 is a generic term that refers to the instruction set of another CPU architecture. So basically both RISC and x86 are types of instruction sets linked to CPU architecture.

So which one should I choose?. 
Call me old fashioned, but as a business guy, it always comes down to 3 basic tenets in terms of making a decision
1)     I like choice and the ability to pick and choose between multiple suppliers to get the best deal to meet my needs.(and the ability to change supplier without major obstacles)
2)     Performance is really important. The higher performance means that I get my work done quicker which reduces the overall cost / improves time to revenue and ultimately improves the productivity of my business
3)     System cost and total cost of ownership are key decision points in today’s era which is vastly different from the ‘dot.com’ boom. It is all about managing the bottom line through good decisions around CAPEX and OPEX spending

I applied my decision criteria and quickly found out that there is not a lot of choice from a hardware and operating system perspective with RISC architecture. In fact it looks quite the opposite of choice which always concerns me, call me pro-choice if you like, but I like the ability to move around suppliers!. On the other hand I found x86 to have lots of choice with many hardware vendors to list and a range of operating systems from windows to Linux and Solaris. 

Having choice out of the way, I then moved onto performance for my business and looked at published results from many hardware vendors on different websites like http://www.spec.org. what I found was that Intel based systems had a lot of leading results against architectures like SPARC from SUN or Fujitsu and POWER from IBM.

I then looked at price (and being an ex-Accountant in my past career) nearly jumped for joy when I saw that system prices were low for x86 systems compared to the comparable RISC systems.

This analysis helped me understand it better and helped simplify my decision making. 

Here is a short video with a little bit more detail. I would be interested in your thoughts and have you had any similar experiences that you would like to share.

&gt;</summary>
									<author>
						<name>Eoin McConnell</name>
						<uri>http%3A%2F%2Fcommunities.intel.com%2Fopenport%2Fpeople%2Feoineo5000</uri>
					</author>
				
														<category term="datacenter" scheme="http://communities.intel.com/openport/blogs/server/tags/datacenter" />
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										<category term="xeon" scheme="http://communities.intel.com/openport/blogs/server/tags/xeon" />
										<category term="risc" scheme="http://communities.intel.com/openport/blogs/server/tags/risc" />
										<category term="x86" scheme="http://communities.intel.com/openport/blogs/server/tags/x86" />
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					<entry>
				<title>Elixir of Youth</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/csr/2008/05/the_elixir_of_youth.php" />
				<id>tag:blogs.intel.com,2008:/csr//16.1710</id>
				
				<published>2008-05-14T15:07:07Z</published>
				<updated>2008-05-14T16:07:28Z</updated>
				
				<summary>I love being around happy people. Monday was a great day for just that reason… I’m at the Intel International Science and Engineering Fair, doing communications for Intel, hoping that by getting lots of attention for the Fair we’ll see...</summary>
									<author>
						<name>Gail Dundas</name>
						<uri></uri>
					</author>
				
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p>I love being around happy people. </p>

<p>Monday was a great day for just that reason…</p>

<p>I’m at the <a href="http://www.intel.com/education/isef">Intel International Science and Engineering Fair</a>, doing communications for Intel, hoping that by getting lots of attention for the Fair we’ll see more and more kids getting excited about science, math, engineering, and technology.</p>

<p>On Monday, the ‘happy person’ was Craig Barrett, Chairman of the Board at Intel. </p>

<p>Our Intel sponsorship started 12 years ago with Craig, and he has attended every year since. </p>

<p>We were making the long trek through the Georgia World Congress Center after a media interview when two finalists approached him excitedly.  “Mr. Barrett,” they said, “we met you in Saudi Arabia last month.”  <a href="http://www.intel.com/intel/citizenship/travelogue/riyadh08.htm">http://www.intel.com/intel/citizenship/travelogue/riyadh08.htm</a> They took pictures with him, and the trek lengthened as just this type of interaction happened over and over, including at CNN Center in the security line where one of our Intel Science Talent Search finalists&#8212;also a finalist at ISEF&#8212; came by to shake hands. </p>

<p>After an interview with Charles Hodson of CNN International <a href="http://edition.cnn.com/CNN/anchors_reporters/hodson.charles.html">http://edition.cnn.com/CNN/anchors_reporters/hodson.charles.html</a>, Craig met with students at their projects, and a number of other people, before kicking off the open ceremony.  </p>

<p>You’ll hear why he devotes significant time to Intel ISEF when you watch the following clip: he calls it the “elixir of youth.” </p>

				<p></p>

									
				
				
				
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			</entry>
					<entry>
				<title>Final Judgement Day at Intel ISEF -- Pick Your Winner</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/csr/2008/05/final_judgement_day_at_intel_i.php" />
				<id>tag:blogs.intel.com,2008:/csr//16.1709</id>
				
				<published>2008-05-14T14:32:11Z</published>
				<updated>2008-05-14T15:13:07Z</updated>
				
				<summary>The judges are hours away from tallying their votes and selecting winners for this year&amp;#8217;s Intel International Science and Engineering Fair. Intel sponsored Sciencewoman to participate as a expert blogger and &amp;#8220;ology&amp;#8221; science competition judge, and she has been sharing...</summary>
									<author>
						<name>Ken Kaplan</name>
						<uri>http%3A%2F%2Fblogs.intel.com%2Ftechnology%2F2008%2F02%2Fprofile_ken_kaplan.php</uri>
					</author>
				
														<category term="intel" scheme="http://blogs.intel.com/csr/tag/intel" />
										<category term="inteleducation" scheme="http://blogs.intel.com/csr/tag/inteleducation" />
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					<![CDATA[
				<p>The judges are hours away from tallying their votes and selecting winners for this year&#8217;s <a href="http://blogs.intel.com/csr/2008/05/video_shelbinators_nerdagedden.php">Intel International Science and Engineering Fair</a>.</p>

<p><a href="http://scienceblogs.com/sciencewoman/2008/05/isef_2008_full_disclosure.php">Intel sponsored Sciencewoman</a> to participate as a expert blogger and &#8220;ology&#8221; science competition judge, and she has been sharing her experiences through photos on her <a href="http://scienceblogs.com/sciencewoman/">science blog</a>.  There are some great comments on some of her blog posts already.  Did you know she&#8217;s an ISEF alumni?</p>

				<blockquote>I was a nervous high school student competing at ISEF, sharing my research with the judges, and making friends from across the country. Science fairs were easily the most influential part of my pre-college education and probably the sole reason that I am a scientist today. Science fairs took a nerdy, socially awkward, bookworm and transformed her into someone with speaking, writing, investigative skills, and with confidence to take on the world. I&#8217;m not exaggerating here.</blockquote>

<p>If you want to jump into the ring as an unofficial judge, here is a growing collection of videos with students from around the world describing their competing <a href="http://www.youtube.com/results?search_query=ISEF08&amp;search_type=">ISEF projects on our YouTube Channel Intel</a>.</p>

<p>Here&#8217;s one project I just saw &#8212; Mind Mouse, controlling your computer with your mind!</p>

<p></p>

<p>Tomorrow &#8212; Thursday, May 15 &#8212; the doors open FREE to the public from  9 a.m. to 9 p.m. in building B of the Georgia World Congress Center. Come get your heavy dose of humility and inspiration along with <a href="http://blog.wired.com/geekdad/2008/05/heading-for-the.html">GeekDad</a>, <a href="http://shelbinator.com/2008/05/13/weird-science-brains-rain-on-atlanta/">Shelbinator</a> and thousands of science hungry minds.</p>

<p>This place will be packed!  Bring your camera!  </p>

									
				
				
				
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					<entry>
				<title>Relevance of Architecture:  Part 1 - Observations</title>
				<link rel="alternate" type="text/html" href="http://communities.intel.com/openport/blogs/proexpert/2008/05/14/relevance-of-architecture-part-1-observations" />
				<id>communities.intel.com:43372ce5e39d3b08e8669916435170686c210fe9</id>
				
				<published>2008-05-14T06:31:18Z</published>
				<updated>2008-05-14T06:25:41Z</updated>
				
				<summary>Introduction of the &quot;Relevance of Manageability &amp; Automation Architecture&quot; topic: http://communities.intel.com/thread/1564

Observations


The real benefits of Manageability &amp; Automation (M&amp;A) in the enterprise distill down to reducing overall operational costs and providing more responsive / agile computing services. Capabilities in the Manageability space have matured (some nominally, some dramatically). Examples include: the speed and cost of deploying patches, the autonomic restarting of stopped services, out-of-band remote control, etc. Unfortunately, many Automation capabilities have been very slow to mature. An example is providing an automated capacity response to a demand signal for an application. We need to understand the overall capacity of the &quot;data center&quot; (server, storage, network, facility) and provision or move workloads consistent with demand of those applications / services following defined IT policies (e.g. ERP gets priority over e-mail in the last week of the quarter). We have a long way to go to make this &quot;utility data center&quot; happen.




The basic automation technologies are available, but the effort/expense to deploy them is too high (or at least perceived too high). We are still trying to solve many of the same TCO and agility problems from years ago. ROI or NPV deployment justifications do not show immediate benefit.




The basic computing models have not substantially changed. There are two basic categories of application usage models. There are local &quot;PC&quot; applications that create/view content and enterprise applications that help execute business processes. Technologies like &quot;application/OS streaming&quot;, PXE network boot, etc. are creative methods for packaging and delivering the needed bits to the destination for execution.




The industry has complicated these two usage models by introducing multiple device form factors, multiple operating systems, network enclaves, roaming connectivity, restricted permissions, secure communications, virtualization, SOA, new delivery models (like streaming), etc.. All of this must be managed.




For enterprise applications, instrumenting the components (clients, networks, servers, services and the application) provides value, but is incomplete. Manageability needs to consider all aspects of the &quot;user experience&quot; to provide major benefit. The whole is truly larger than the sum of the parts.




Manageability vendors need to sell product, which requires differentiation. There is little vendor incentive to provide &quot;standard&quot; products, unless they can supplement those standard offerings with their specific differentiators. Although &quot;adapters&quot;, scripting extensions, APIs, etc. are available, it is still very complicated and expensive to implement.
&gt;</summary>
									<author>
						<name>Bob Stoddard</name>
						<uri>http%3A%2F%2Fcommunities.intel.com%2Fopenport%2Fpeople%2FBobStoddard</uri>
					</author>
				
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					<entry>
				<title>Intel AMT Reflector and local manageability</title>
				<link rel="alternate" type="text/html" href="http://communities.intel.com/openport/blogs/proexpert/2008/05/14/intel-amt-reflector-and-local-manageability" />
				<id>communities.intel.com:93cd6d1ba11fed7ae58962bc154bd5e266d614b3</id>
				
				<published>2008-05-14T03:18:36Z</published>
				<updated>2008-05-14T03:04:07Z</updated>
				
				<summary><![CDATA[As many of you may know, there are two ways of contacting Intel AMT: The remote network interface and the local LMS/HECI interface. These interfaces are very different; the remote interface that is available thru the wired and sometimes wireless Ethernet and is rich with features while the local Intel AMT interface is very limited. Intel AMT was designed this way from the start for security. Intel AMT acting as an IT agent on desktops and laptops could not be allowed to be meddled with by the local user or local applications that could try to use or deactivate Intel AMT. That at least was the original design intent.

Times have changed it seems and many users of Intel AMT don&rsquo;t see local users and applications as being always hostile. There are many reasons why it would be very interesting to access all of the features of Intel AMT locally. For example


If the user changes the name of the computer is the OS, it would be nice to have a local agent sync up the Intel AMT network with the OS name automatically. This way, when the computer goes to sleep next, Intel AMT will report the correct new name.
Circuit breaker policies could be used as a local firewall implemented in hardware. Set it once and the gigabit network chip does all the filtering and counters at gigabit speeds.
On a mobile platform, wireless profiles could also be synched up automatically. The user adds  a new wireless profile with a WPA key and this profile is automatically  added to Intel AMT.
Enterprise provisioning of Intel AMT could be done entirely locally using local software removing the need for complicated centralized  servers.


Instead of seeing the local user as hostile, the local application now cooperate to setup Intel AMT so that if something goes wrong, it&rsquo;s ready to be used to recover the computer. All this and more would be possible if Intel AMT allows the local applications full access to all the remote interface features.

A local application can&rsquo;t simply connect to TCP port 16992 or 16993 and access all of the Intel AMT features since the traffic has to flow thru the gigabit network interface. Connecting to 127.0.0.1 will not work, that will access the more limited local interface.

A solution is to use a reflection application like Intel AMT Reflector found in the Intel AMT DTK. This tool runs on a central always on server and simply reflects back all TCP connections back to the source on ports 16992 to 16995. Using this tool an Intel AMT console or even a web browser can connect to "http://reflector:16992" and log into its own Intel AMT remote services. However, there are issues with this solution: You need this reflector tool running and know where on the network it is running. Also, a rogue application could log into the remote interface and put an annoying circuit breaker policy to drop all packets, etc.

In the future, Intel AMT itself could be modified to allow all services on the local interface removing the need for the reflector. There are security considerations of course, but feedback from users of Intel AMT on this idea would be appreciated.

Ylian (Intel AMT Blog)
>]]></summary>
									<author>
						<name>Ylian Saint-Hilaire</name>
						<uri>http%3A%2F%2Fcommunities.intel.com%2Fopenport%2Fpeople%2FYlian%20Saint-Hilaire</uri>
					</author>
				
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										<category term="remote" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/remote" />
										<category term="developer_tool_kit" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/developer_tool_kit" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					
				</content>
			</entry>
					<entry>
				<title>Video:  Intel ISEF Students from Albania, New Mexico, Arizona</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/csr/2008/05/video_intel_isef_students_from.php" />
				<id>tag:blogs.intel.com,2008:/csr//16.1534</id>
				
				<published>2008-05-13T20:57:09Z</published>
				<updated>2008-05-14T09:44:25Z</updated>
				
				<summary>The final hour before official judging began on Tuesday, I got to meet with four young scientists and learn about their projects. Caroline Wurden is from Los Alamos HIgh School in New Mexico. This is her second year at the...</summary>
									<author>
						<name>Ken Kaplan</name>
						<uri>http%3A%2F%2Fblogs.intel.com%2Ftechnology%2F2008%2F02%2Fprofile_ken_kaplan.php</uri>
					</author>
				
														<category term="inteleducation" scheme="http://blogs.intel.com/csr/tag/inteleducation" />
										<category term="intelsciencefair" scheme="http://blogs.intel.com/csr/tag/intelsciencefair" />
										<category term="isef08" scheme="http://blogs.intel.com/csr/tag/isef08" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p>The final hour before official judging began on Tuesday, I got to meet with four young scientists and learn about their projects.</p>

<p>Caroline Wurden is from Los Alamos HIgh School in New Mexico.  This is her second year at the <a href="http://www.intel.com/education/isef">Intel International Science and Engineering Fair</a> showing the latest advancements in her research on Plasma reactions called &#8220;Great Ball of Fire II.&#8221;  Her working lab, the home garage, is where she&#8217;s been zapping plasma under differenet conditions and measuring the reactions.  She says there&#8217;s similar research on this topic happening today in Germany.</p>

				<p></p>

<p>Kristi Dode and Jona Basha arrived in Atlanta nearly a week early from Albania.  They travel and work well together in their project to clear air pollution for children.  They measured the intensity of pollution near the surface of roadways and sidewalk, down low where children walk and play.  Then they developed some novel ideas for roadway materials and a pumping system that would remove significant amounts of surface pollution.</p>

<p></p>

<p>Alexander Fredrickson is from Phoenix, Arizona.  His project is called Electromagnetic Accelerator Efficiency Comparison. What he&#8217;s doing is comparing coil gun vs. ray gun performance in hopes of finding new uses for these accelerators beyond wartime weaponry. </p>

<p></p>

<p><a href="http://scienceblogs.com/sciencewoman">Sciencewoman</a> was also on the scene and she share <a href="http://scienceblogs.com/sciencewoman/2008/05/first_taste_of_the_internation.php">photos and descriptions of some Intel ISEF</a> projects that caught her eye.</p>

<p>So far, what&#8217;s interesting to you? </p>

									
				
				
				
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				</content>
			</entry>
					<entry>
				<title>Video:  Shelbinator&apos;s Nerdagedden at Intel ISEF 2008 by Shelbinator</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/csr/2008/05/video_shelbinators_nerdagedden.php" />
				<id>tag:blogs.intel.com,2008:/csr//16.1533</id>
				
				<published>2008-05-13T18:55:46Z</published>
				<updated>2008-05-14T06:49:35Z</updated>
				
				<summary>With a storyteller&amp;#8217;s spark and an engineer&amp;#8217;s eye, the Shelbinator whipped up this fun &amp;#8220;for those who care about science&amp;#8221; video. He shot it during his visits to the Intel International Science and Engineering Fair on Sunday and Monday while...</summary>
									<author>
						<name>Ken Kaplan</name>
						<uri>http%3A%2F%2Fblogs.intel.com%2Ftechnology%2F2008%2F02%2Fprofile_ken_kaplan.php</uri>
					</author>
				
														<category term="intel" scheme="http://blogs.intel.com/csr/tag/intel" />
										<category term="inteleducation" scheme="http://blogs.intel.com/csr/tag/inteleducation" />
										<category term="isef08" scheme="http://blogs.intel.com/csr/tag/isef08" />
										<category term="sciencefair" scheme="http://blogs.intel.com/csr/tag/sciencefair" />
										<category term="shelbinator" scheme="http://blogs.intel.com/csr/tag/shelbinator" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p>With a storyteller&#8217;s spark and an engineer&#8217;s eye, the <a href="http://shelbinator.com/">Shelbinator</a> whipped up this fun &#8220;for those who care about science&#8221; video.  He shot it during his visits to the <a href="http://www.intel.com/education/isef">Intel International Science and Engineering Fair</a> on Sunday and Monday while students were setting up their projects, meeting each other and exchanging pins.  </p>

				<p></p>

<p><a href="http://shelbinator.com/2008/05/13/weird-science-brains-rain-on-atlanta/">In his post, Shelby Highsmith was gracious to invite</a> anyone who might be in Atlanta to drop in and see for themselves: </p>

<blockquote>It’s open to the public on Thursday, the 15th, from 9 a.m. to 9 p.m. in building B of the Georgia World Congress Center and it’s free, so you really have no excuse. Well, maybe you do, but if you aren’t doing anything, I highly recommend you satisfy your inner nerd and check it out. (The students will be on hand to explain their stuff from 10 a.m. to 2 p.m.)
</blockquote>

<p>So come join us!</p>

<p>Earlier today on the <a href="http://intelsciencecompetitions.wordpress.com">ISEF08 team blog</a>, we posted some photos &#8220;<a href="http://intelsciencecompetitions.wordpress.com/2008/05/13/our-future-in-their-hands/">Our Future is in Their Hands</a>&#8221; with a collection of cool photos like this:</p>

<p><a href="http://www.flickr.com/photos/intelphotos/2490033440/"></a></p>

<p>Here are a few photos I shot on the scene today, just before official judging began:</p>

<p><a href="http://www.flickr.com/photos/voltarkk/2490197860/"></a></p>

<p><a href="http://www.flickr.com/photos/voltarkk/2490197618/"></a></p>

<p><a href="http://www.flickr.com/photos/voltarkk/2490198932/"></a></p>

<p><a href="http://www.flickr.com/photos/voltarkk/2490198268/"></a></p>

<p><a href="http://www.flickr.com/photos/voltarkk/2490200750/"></a></p>

									
				
				
				
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				</content>
			</entry>
					<entry>
				<title>Virtualization - Who Cares?</title>
				<link rel="alternate" type="text/html" href="http://communities.intel.com/openport/blogs/server/2008/05/13/virtualization-who-cares" />
				<id>communities.intel.com:2d0d667cf5ae96233d7323336f8956c30ff35032</id>
				
				<published>2008-05-13T17:26:17Z</published>
				<updated>2008-05-13T17:20:55Z</updated>
				
				<summary>I have visited a number of customers recently.  The discussions are usually straight forward where I provide them with a download of our current products, I tell them about things that we are doing in the future and along the way I ask them some questions about trends that they are seeing with their businesses.  It will come as no surprise that enterprises are trying to keep up with their current requirements while also squeezing out increasingly flat or dwindling budgets to do something new.  Many are turning to virtualization as a way to do more.  

So who cares?  CFO&apos;s care.  I went out to visit a leading Fortune 500 company based on the West Coast of the US.  Keep in mind I am planning to discuss our server platforms, why I believe they are leadership on performance and power and also all of the great new virtualization features we have recently introduced or will intro in the future.  Before we get started they proudly walk me through their new datacenter and I stop in front of a rack that has two servers in it.  Two 2U two processor servers.  It is right next to another rack that has four servers in it.  I inquire as to why both racks are only partially full and I receive a response that says one is owned by Finance, one is owned by a business unit.  IT just manages them.  You can look at this two ways.  The glass half empty way would be that they are wasting an incredible amount of datacenter space and they are hopeless.  The glass half full way would be that this is a great opportunity to really deliver value to this company&apos;s bottom line by first convincing them that physical consolidation (full up their racks) is important, then showing them a path toward application consolidation and finally sharing a vision of datacenter virtualization that includes compute, storage and networking.  Their CFO will care.

IT employees care.  One theme that seems to be coming through loud and clear is that people who drive some form of virtualization are usually considered as innovators or leading edge thinkers within their company.  I have heard the term &quot;IT Hero&quot; to refer to someone who has delivered on a high ROI project, usually these days through the use of virtualization.  I have met a number of IT folks at conferences and during visits and it is uncanny how many are trying to dig for more product information and how eager they are to hear about what new features we&apos;re putting into CPUs, chipsets, networking devices.  A quick search of Youtube found this case study (here) that sums up the sorts of things I have heard.

It is also increasingly important that all of this stuff works well with the software, VMM and OS vendors product offerings.  I know we are working closely with all of the ecosystem players because if we come out with an amazing new feature in our components it would be wasted if the VMM, OS or software didn&apos;t take advantage of it.    There is some interesting banter here (here) about some of the pros and cons with virtualization.  We are busy working on features that improve the performance and simplify the experience end users have when they virtualize.  Why do you care about virtualization?  What are you doing today that you couldn&apos;t do a year or two ago that has been made possible because of virtualization related technology?&gt;</summary>
									<author>
						<name>Shannon Poulin</name>
						<uri>http%3A%2F%2Fcommunities.intel.com%2Fopenport%2Fpeople%2FS_Poulin</uri>
					</author>
				
														<category term="virtualization" scheme="http://communities.intel.com/openport/blogs/server/tags/virtualization" />
										<category term="xeon" scheme="http://communities.intel.com/openport/blogs/server/tags/xeon" />
										<category term="server" scheme="http://communities.intel.com/openport/blogs/server/tags/server" />
										<category term="servers" scheme="http://communities.intel.com/openport/blogs/server/tags/servers" />
										<category term="innovation" scheme="http://communities.intel.com/openport/blogs/server/tags/innovation" />
										<category term="datacenter" scheme="http://communities.intel.com/openport/blogs/server/tags/datacenter" />
										<category term="performance" scheme="http://communities.intel.com/openport/blogs/server/tags/performance" />
										<category term="poulin" scheme="http://communities.intel.com/openport/blogs/server/tags/poulin" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					
				</content>
			</entry>
					<entry>
				<title>Useful links for everything vPro - Compiled into one page!</title>
				<link rel="alternate" type="text/html" href="http://communities.intel.com/openport/blogs/proexpert/2008/05/13/useful-links-for-everything-vpro-compiled-into-one-page" />
				<id>communities.intel.com:9301c1db6522dce9bbb8cff2040c245d77b4f4c7</id>
				
				<published>2008-05-13T15:15:36Z</published>
				<updated>2008-05-13T15:02:07Z</updated>
				
				<summary>Be sure to view this brand new resource created in the activation subzone. It details out nearly 40 links to documents, tools, and websites that aide in activation of Intel vPro Technology.
CHECK IT OUT:
vPro Useful Links&gt;</summary>
									<author>
						<name>Kelsey Witherow</name>
						<uri>http%3A%2F%2Fcommunities.intel.com%2Fopenport%2Fpeople%2FKelsey_Witherow</uri>
					</author>
				
														<category term="vpro" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/vpro" />
										<category term="activation" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/activation" />
										<category term="deployment" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/deployment" />
										<category term="provision" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/provision" />
										<category term="case" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/case" />
										<category term="_studies" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/_studies" />
										<category term="skus" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/skus" />
										<category term="installation" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/installation" />
										<category term="links" scheme="http://communities.intel.com/openport/blogs/proexpert/tags/links" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					
				</content>
			</entry>
					<entry>
				<title>No final vale o networking</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/brasildigital/2008/05/no_final_vale_o_networking.php" />
				<id>tag:blogs.intel.com,2008:/brasildigital//18.1532</id>
				
				<published>2008-05-13T13:37:59Z</published>
				<updated>2008-05-13T13:38:47Z</updated>
				
				<summary><![CDATA[O público presente no IDC Brazil 2nd Annual Business Mobility &amp; Convergence Conference 2008 certamente aproveitou muito bem os conhecimentos compartilhados nas palestras ao longo do dia. Nos intervalos - foram 3 - tudo se resumia a networking. E uma...>]]></summary>
									<author>
						<name>Alexandre Fugita - Blogueiro Intel</name>
						<uri></uri>
					</author>
				
														<category term="idc" scheme="http://blogs.intel.com/brasildigital/tag/idc" />
										<category term="networking" scheme="http://blogs.intel.com/brasildigital/tag/networking" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p>O público presente no IDC Brazil 2nd Annual Business Mobility &amp; Convergence Conference 2008 certamente aproveitou muito bem os conhecimentos compartilhados nas palestras ao longo do dia. Nos intervalos - foram 3 - tudo se resumia a networking. E uma das coisas mais importantes do mundo dos negócios é o networking.</p>

<p>Imagino que centenas de cartões foram trocados. Estimo cerca de 150 pessoas, que foi o número aproximado de pen-drives dados como presente a todos que visitaram o stand da Intel. Fiz contatos, conversei com bastante gente. Tão importante quanto saber as últimas novidades de mobilidade e convergência, é o networking.</p>

<p><a href="http://blogs.intel.com/brasildigital/tag/idc">Não deixe de conferir a cobertura do evento aqui no blog Brasil Digital</a>.</p>

				

									
				
				
				
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			>]]>
				</content>
			</entry>
					<entry>
				<title>Os debates da tarde</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/brasildigital/2008/05/os_debates_da_tarde.php" />
				<id>tag:blogs.intel.com,2008:/brasildigital//18.1531</id>
				
				<published>2008-05-13T13:36:07Z</published>
				<updated>2008-05-13T15:25:32Z</updated>
				
				<summary>O finalzinho da tarde foi reservada para os debates entre grandes players do mercado de TIC. O primeiro deles, sobre sistemas operacionais móveis, contou com a presença de Microsoft, Nokia (Rogério Guazzelli) e Blackberry (Mario Calcagnini). Na verdade cada um...</summary>
									<author>
						<name>Alexandre Fugita - Blogueiro Intel</name>
						<uri></uri>
					</author>
				
														<category term="consumidor" scheme="http://blogs.intel.com/brasildigital/tag/consumidor" />
										<category term="convergência" scheme="http://blogs.intel.com/brasildigital/tag/converg%C3%AAncia" />
										<category term="debate" scheme="http://blogs.intel.com/brasildigital/tag/debate" />
										<category term="idc" scheme="http://blogs.intel.com/brasildigital/tag/idc" />
										<category term="mobilidade" scheme="http://blogs.intel.com/brasildigital/tag/mobilidade" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p>O finalzinho da tarde foi reservada para os debates entre grandes players do mercado de TIC. O primeiro deles, sobre sistemas operacionais móveis, contou com a presença de Microsoft, Nokia (Rogério Guazzelli) e Blackberry (Mario Calcagnini). Na verdade cada um focou em sua plataforma, defendendo os prós, com informações relevantes para o mercado corporativo. A questão central que permeou boa parte das discussões foi a segurança. Foi, inclusive, a parte mais quente do debate, cada um mostrando como sua plataforma é segura para o mercado corporativo.</p>

<p>Para um público formado por profissionais de TI, com um bom trânsito pelos diversos sabores de sistemas operacionais disponíveis no mercado, o papo fluiu bem. No final, nas perguntas, a grande questão do momento: plataformas abertas. Cada uma mostrou como interage com essa tecnologia, seja de forma direta ora adotando soluções abertas (e.g., Linux em gadgets Nokia), ora suportando ao mesmo tempo que concorre (e.g., ODF suportado pela Microsoft).</p>

<p>Em seguida, mediados pelo Guido Orlando (diretor da VoIT), um debate sobre mobilidade e convergência na visão do usuário. Maria de Fátima (Assembléia Legislativa), Marcelo Duarte (Banco Carrefour), Marcelo Kawamoto (ESPN) e Gustavo Correia (ACE Seguradora) explicaram inicialmente como suas organizações usam a mobilidade e isso impacta na sua relação com o usuário final, ou seja, o cliente. Outras discussões giraram ao redor de como o board das empresas encara novas tecnologias e discussões sobre mobilidade.</p>

				

									
				
				
				
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				</content>
			</entry>
					<entry>
				<title>A briga pelo mercado corporativo</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/brasildigital/2008/05/a_briga_pelo_mercado_corporati.php" />
				<id>tag:blogs.intel.com,2008:/brasildigital//18.1530</id>
				
				<published>2008-05-13T11:54:26Z</published>
				<updated>2008-05-13T12:02:55Z</updated>
				
				<summary>Logo pela manhã, a Elisabeth da Avaya disse que o mercado para o consumidor final está direcionando a forma como o mercado corporativo encara a tecnologia móvel. No período da tarde isso ficou bem claro. A HTC e Microsoft, a...</summary>
									<author>
						<name>Alexandre Fugita - Blogueiro Intel</name>
						<uri></uri>
					</author>
				
														<category term="corporativo" scheme="http://blogs.intel.com/brasildigital/tag/corporativo" />
										<category term="idc" scheme="http://blogs.intel.com/brasildigital/tag/idc" />
										<category term="mobilidade" scheme="http://blogs.intel.com/brasildigital/tag/mobilidade" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p>Logo pela manhã, a Elisabeth da Avaya disse que o mercado para o consumidor final está direcionando a forma como o mercado corporativo encara a tecnologia móvel. No período da tarde isso ficou bem claro. A HTC e Microsoft, a Nokia e a Blackberry fizeram palestras sobre seus produtos que, voltados para o mercado corporativo, também são adotados pelo consumidor final. Como o foco do evento é business, o tom principal foi corporativo.</p>
<p>A HTC fez uma introdução sobre sua presença no Brasil e o fato de serem inovadores em termos de criação de smartphones. A HTC tem seu &#8220;dedo&#8221; em muitos dos aparelhos mais conhecidos do público. A grande questão que surge é o que influencia a adoção de aparelhos convergentes? Resposta simples: aplicações, usabilidade e design.</p>
<p>  Já a Nokia mostra que em 2010 teremos cerca de 4 bilhões de aparelhos celulares no mundo. Alguns desses usuários terão a primeira experiência de conexão à internet via celular. Também ficamos sabendo que pesquisas mostram que 80% das empresas já perderam equipamentos e isso representa 35% da
perda de informações de uma organização. Hoje é muito mais provável que
um executivo perca seu notebook no táxi do que a empresa ser invadida
por hackers. O negócio está exposto.</p>
<p>O Brasil não está mais atrasado em relação ao mundo quando falamos de tecnologia, pelo menos essa é a visão da RIM, fabricante do Blackberry. No último ano a RIM cresceu de 8 milhões de usuários (jan) para 14 milhões no primeiro trimestre. E uma das funções da empresa, como fabricante, é evitar que os dados excedam a capacidade da rede, o que pode causar problemas estranhos.<br />
</p>

<p>Não vou dizer que as soluções se assemelham. Mas a função de todas é muito parecida. Todas são preocupadas com segurança e possuem soluções que &#8220;matam&#8221; os dados remotamente em caso de perda ou roubo de um smartphone. As soluções de e-mail também estão todas otimizadas para o mercado corporativo. E sempre o PIM (<a href="http://en.wikipedia.org/wiki/Personal_information_manager">Personal Information Management</a> ) faz parte das aplicações padrão de cada um dos sistemas. Cada uma com sua tecnologia entrega o que o mercado corporativo quer. E, claro, há especializações entre eles, detalhes a serem discutidos no debate sobre sistemas operacionais logo mais.</p>

				

									
				
				
				
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				</content>
			</entry>
					<entry>
				<title>Tendências em mobilidade</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/brasildigital/2008/05/tendencias_em_mobilidade.php" />
				<id>tag:blogs.intel.com,2008:/brasildigital//18.1529</id>
				
				<published>2008-05-13T11:05:20Z</published>
				<updated>2008-05-13T13:32:53Z</updated>
				
				<summary>A primeira palestra do período da tarde é do Courtney Munroe, Vice-Presidente Mundial do Grupo Telecom IDC. Para os interesses que escrevo em meu blog trata-se da palestra mais interessante de todas por falar de mobilidade integrada a aplicações web...</summary>
									<author>
						<name>Alexandre Fugita - Blogueiro Intel</name>
						<uri></uri>
					</author>
				
														<category term="idc" scheme="http://blogs.intel.com/brasildigital/tag/idc" />
										<category term="mobilidade" scheme="http://blogs.intel.com/brasildigital/tag/mobilidade" />
										<category term="tendências" scheme="http://blogs.intel.com/brasildigital/tag/tend%C3%AAncias" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p>A primeira palestra do período da tarde é do Courtney Munroe, Vice-Presidente Mundial do Grupo Telecom IDC. Para os interesses que escrevo em meu blog trata-se da palestra mais interessante de todas por falar de mobilidade integrada a aplicações web que possuem base de dados na nuvem da internet. Segundo Munroe, as aplicações móveis estão se beneficiando neste momento de três fatores: bandwidth (largura de banda), broadband (banda larga) e mobilidade.</p>

<p>Dentro das tendências em mobilidade corporativa, ocorre um crescimento de uso de voz devido à concorrência entre operadoras de celular. As tarifas para o mercado corporativo ficam mais baratas. Além disso o uso de 3G está crescendo rapidamente. O mercado deve triplicar nos próximos 4 anos. E o e-mail continua como a aplicação &#8220;matadora&#8221; dentro do mercado corporativo.</p>

<p>Existem também tendências mais gerais do mercado de mobilidade. Um deles é a experiência de uso do usuário. Aparelhos como o iPhone trouxeram uma interface muito mais fácil de usar que é (e será) copiada pelos concorrentes. O &#8220;Efeito Google&#8221;, ou seja, <a href="http://www.techbits.com.br/2007/12/01/o-interesse-da-google-nos-700-mhz/">Android e redes de 700 Mhz</a>, estão fazendo modelos de negócios serem reescritos. Além de tudo isso as tecnologias usadas nos celulares permitem aumento do UGC, <a href="http://en.wikipedia.org/wiki/User-generated_content">conteúdo gerado pelo usuário</a>.</p>

<p>WiMax é citado como uma tecnologia que está crescendo em uso no mundo todo como um nicho de tecnológico muitas vezes usadas por países em desenvolvimento que não possuem outra infraestrutura de tecnologia de &#8220;última milha&#8221;. Nos EUA existe a previsão de em 2010 cerca de 50% da população ser atendida pela tecnologia.</p>

				

									
				
				
				
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				</content>
			</entry>
					<entry>
				<title>Uma volta pelos stands</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/brasildigital/2008/05/uma_volta_pelos_stands.php" />
				<id>tag:blogs.intel.com,2008:/brasildigital//18.1528</id>
				
				<published>2008-05-13T11:03:09Z</published>
				<updated>2008-05-13T12:30:49Z</updated>
				
				<summary>O auditório da conferência é de tamanho médio. Cerca de 100 executivos &amp;#8220;C-level&amp;#8221; acompanham as palestras neste evento do IDC. No lado de fora temos os stands, a área de registro dos participantes e uma espaço para o coffee-break. Fui...</summary>
									<author>
						<name>Alexandre Fugita - Blogueiro Intel</name>
						<uri></uri>
					</author>
				
														<category term="idc" scheme="http://blogs.intel.com/brasildigital/tag/idc" />
										<category term="stand" scheme="http://blogs.intel.com/brasildigital/tag/stand" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p>O auditório da conferência é de tamanho médio. Cerca de 100 executivos &#8220;C-level&#8221; acompanham as palestras neste evento do IDC. No lado de fora temos os stands, a área de registro dos participantes e uma espaço para o coffee-break. Fui passear pelos stands para ver o que se passa em cada um deles. Veja a seguir:</p>

<p>Intel</p>

<p>No stand da Intel, o Fabiano Sabo (foto), Engenheiro de Aplicações demonstra a tecnologia vPro. É interessante e, diria, genial de tão simples. Um dos grandes problemas dos departamentos de TI das empresas é gerenciar/ fazer manutenção, essas coisas, de toda a base instalada de uma empresa. Claro, existem vários softwares que executam essa tarefa tranqüilamente, mas todas necessitam de um software rodando no computador remoto para poder ser operado.</p>

<p>A tecnologia vPro é diferente pois é baseada em hardware e não software. Máquinas que possuem vPro podem ser gerenciados remotamente desde o boot. É possível acessar remotamente a BIOS, o próprio sistema operacional, etc. Ao invés de ter controle sobre a máquina remota por meio de um software, o hardware controla isso. Uma conseqüência é que, se o notebook ou desktop permitirem, podemos até gerenciar um computador rodando Linux, por exemplo, sem instalar nada na máquina remota. Interessante.</p>

<p>Demais stands</p>

<p>A HTC trouxe alguns smartphones e o destaque ficou como o HTC Touch Duo, que é um Touch um pouco maior mas que possui um teclado semi-qwerty (uma tecla, duas letras) embutido. A Avaya, em seu stand, trouxe demonstração de aparelhos de telefonia corporativo. Já a Nokia demonstrava a tecnologia Intellisync com sua gama de aparelhos rodando Symbian. Por fim, a Blackberry também mostra suas soluções para o mercado corporativo.</p>

				

									
				
				
				
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					<entry>
				<title>Getting behind the numbers</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/csr/2008/05/getting_behind_the_numbers.php" />
				<id>tag:blogs.intel.com,2008:/csr//16.1527</id>
				
				<published>2008-05-13T10:31:40Z</published>
				<updated>2008-05-13T11:04:46Z</updated>
				
				<summary>I’ve been bogged down the last few weeks finalizing our newest CSR report (look for it on our CSR web site on May 21st). I was happy to take a break one night last week to attend a scholarship award...</summary>
									<author>
						<name>Suzanne Fallender</name>
						<uri></uri>
					</author>
				
														<category term="chandler" scheme="http://blogs.intel.com/csr/tag/chandler" />
										<category term="csr" scheme="http://blogs.intel.com/csr/tag/csr" />
										<category term="csrreport" scheme="http://blogs.intel.com/csr/tag/csrreport" />
										<category term="education" scheme="http://blogs.intel.com/csr/tag/education" />
										<category term="foundation" scheme="http://blogs.intel.com/csr/tag/foundation" />
										<category term="socialresponsibility" scheme="http://blogs.intel.com/csr/tag/socialresponsibility" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p>I’ve been bogged down the last few weeks finalizing our newest CSR report (look for it on our <a href="http://www.intel.com/go/responsibility">CSR web site</a> on May 21st). I was happy to take a break one night last week to attend a scholarship award ceremony for the <a href="http://www.chandleredfoundation.org/">Chandler Education Foundation</a>. Intel was one of a number of organizations and individuals in the community sponsoring scholarships for local high school students. </p>

<p>Over the past few months, I’ve spent so much time reviewing numbers for this report – from the gallons of water we use, to the number of hours volunteered by our employees, to the number of teachers trained in our education programs. Companies are increasingly expected to quantify their CSR efforts in their public reporting. It’s easier to do this in some areas of corporate responsibility than in others to be sure. However, my evening with the students in Chandler reminded me that the numbers, while important, can only tell part of the story.</p>

				<p>So it was a beautiful spring Arizona evening – students, parents, teachers, school administrators and scholarship donors all sat in rows on the outdoor patio to listen to the accomplishments of some very impressive young men and women.  Many had grade point averages over 4.0 and had received impressive academic awards. Many had taken on leadership roles in different student organizations or gave back to their communities through volunteering and service projects.  Some had managed to excel in their academics despite significant hardships and challenges – like losing a parent, coping with a disease, or needing to hold down two jobs to help with their family’s financial situation or because they knew they would have to pay their own way through college.  </p>

<p>Intel sponsored three scholarships at the event – one for a senior in each of the three high schools – to support them in pursuing degrees in engineering or computer science.  We also surprised each with a laptop computer to take with them to college next year.  When I got up on the stage to announce the Intel scholarship recipients, the students didn’t yet know that they had been selected – so were very surprised and excited when their names were announced. When one of the young women came up on stage – she was so surprised and overcome that it caught me a bit off-guard – and it was hard not to get a little emotional myself. </p>

<p>But it was what she said to me as we walked off the stage together that really got me.  This young woman who said she loves science and math, who wants to study to become an engineer, who worked two jobs at one point in addition to all of her extracurricular activities and still managed to pull off a 4.0 GPA, just looked straight at me and shaking her head still in disbelief that she had been selected, simply said, “I’ve just worked so hard….”  To me, this is the real motivation for our programs and scholarships - these impressive students who work so hard and are so passionate about learning. These students who we can hopefully help make it just a little easier for them to reach their goals.  It’s these individual students with inspiring and humbling stories – the students behind these numbers – that serve as important reminders of the real impact that our education programs and investments can have. </p>

									
				
				
				
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					<entry>
				<title>Social Media to the Rescue?</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/csr/2008/05/social_media_to_the_rescue.php" />
				<id>tag:blogs.intel.com,2008:/csr//16.1526</id>
				
				<published>2008-05-13T08:28:17Z</published>
				<updated>2008-05-13T11:20:53Z</updated>
				
				<summary>I’m BACK……What do you mean you didn’t noticed I left? Okay, I will ignore that comment for now&amp;#8230;.FYI, I was on sabbatical for two months, which is a great perk from Intel; so now that I’m refreshed and re-energized, I...</summary>
									<author>
						<name>Gary Niekerk</name>
						<uri>http%3A%2F%2Fblogs.intel.com%2Fcsr%2F2007%2F06%2Fprofile_garys_niekirk.php</uri>
					</author>
				
														<category term="csr" scheme="http://blogs.intel.com/csr/tag/csr" />
										<category term="socialmedia" scheme="http://blogs.intel.com/csr/tag/socialmedia" />
										<category term="web20" scheme="http://blogs.intel.com/csr/tag/web20" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p>I’m BACK……What do you mean you didn’t noticed I left? Okay, I will ignore that comment for now&#8230;.FYI, I was on sabbatical for two months, which is a great perk from Intel; so now that I’m refreshed and re-energized, I have some input for this blog.</p>

				<p>Last week I attended the <a href="http://www.sapsapphire.com/usa2008/index.htm">SAP SAPPHIRE </a>conference in Orlando. Intel was there at the request of SAP’s CSR VP, James Farrar. James had organized a team of people representing business, consulting, NGOs, etc., to discuss how social media or web 2.0 can potentially have a huge impact on environmental issues such as sustainability, climate change, etc., and on the world’s social challenges, such as poverty, education, etc. The web as we know has the unprecedented ability to connect people and drive collective behavior.</p>

<p>These emerging social media tools could dramatically affect the way people and communities organize, support causes, interact with corporations; etc. Below are a few webs sites we discussed that are working in this area: </p>

<p><a href="http://www.Carrotmob.org">www.Carrotmob.org</a>
Have you heard of a Buy-cott? We have all heard of boycotts, but this concept is leveraging the power of money to get a company to do good things, using a carrot versus a stick. This group organized consumers in San Francisco to buy out everything in a small community store because the store had committed to use a percentage of the profit to decrease their carbon footprint by retrofitting or replacing old equipment. It’s a nascent group but a very interesting concept&#8212;uniting the power of consumers to reward companies for good behavior.</p>

<p><a href="http://www.kiva.org">www.kiva.org</a>
This site allows you and me to get directly into the microfinance business. It’s the world’s first person-person micro-lending web-site that allows individuals to lend directly to entrepreneurs in the developing world.</p>

<p><a href="http://www.Donorschoose.org">www.Donorschoose.org</a>
This group, which has actually been around for awhile, provides a simple way to give students the resources they need and that public schools often cannot provide. At this web site, teachers submit project proposals for materials or experiences their students need to learn. </p>

									
				
				
				
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					<entry>
				<title>GeekDad from Wired Coming to ISEF</title>
				<link rel="alternate" type="text/html" href="http://blogs.intel.com/csr/2008/05/geekdad_from_wired_coming_to_i.php" />
				<id>tag:blogs.intel.com,2008:/csr//16.1520</id>
				
				<published>2008-05-12T22:28:02Z</published>
				<updated>2008-05-12T22:42:45Z</updated>
				
				<summary>GeekDad Ken Denmead from Wired Blog Network will be on the scene meeting super science geeks from around the world as they compete at Intel ISEF. In GeekDad&amp;#8217;s post from earlier today he remembers his student science project and invites...</summary>
									<author>
						<name>Ken Kaplan</name>
						<uri>http%3A%2F%2Fblogs.intel.com%2Ftechnology%2F2008%2F02%2Fprofile_ken_kaplan.php</uri>
					</author>
				
														<category term="geekdad" scheme="http://blogs.intel.com/csr/tag/geekdad" />
										<category term="inteleducation" scheme="http://blogs.intel.com/csr/tag/inteleducation" />
										<category term="isef08" scheme="http://blogs.intel.com/csr/tag/isef08" />
										<category term="sciencefair" scheme="http://blogs.intel.com/csr/tag/sciencefair" />
										<category term="wired" scheme="http://blogs.intel.com/csr/tag/wired" />
					
				
				<content type="html" xml:lang="en" xml:base="http://blogs.intel.com/">
					<![CDATA[
				<p><a href="http://blog.wired.com/geekdad/">GeekDad</a> Ken Denmead from <a href="http://blog.wired.com/">Wired Blog Network</a> will be on the scene meeting super science geeks from around the world as they compete at <a href="http://www.intel.com/education/isef">Intel ISEF</a>.</p>

<p>In <a href="http://blog.wired.com/geekdad/2008/05/the-intel-inter.html">GeekDad&#8217;s post</a> from earlier today he remembers his student science project and invites others to join him:</p>

				<blockquote>Intel has decided to send yours truly, the lowly Editor of GeekDad, to Atlanta to cover the fair for two days!  I&#8217;ll be at the fair Thursday and Friday, taking pictures and video, talking to the kids and the adults (and especially any geeky parents) who are so passionate about science.  And if any of our readers are going as well, please drop me a line at <a href="mailto:mailto:ken@geekdad.com">my contact email</a>, and I&#8217;ll make sure to connect with you and hopefully include you in my posts from the fair!</blockquote>

<p>I&#8217;ll be on the look out, hoping to get the chance to meet il Papa&#8217; di Geek.</p>

									
				
				
				
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